"The key to a successful PR strategy is controlling the narrative," said Lisa Chen, the Blades' head of public relations. "Right now, the narrative is 'Jack Reynolds' mystery divorce.' We need to change that."
Two weeks had passed since the snowstorm confrontation. Emma sat in a conference room with Lisa and Alek, discussing her eventual public debut as team co-owner. Lisa had no idea who Emma really was—she knew her only as "Emma Carter," Franklin Mitchell's assistant and strategic consultant.
"What do you suggest?" Emma asked, hyper-aware of Alek sitting across the table. They'd been painfully professional since that night, maintaining careful distance in meetings and communicating mostly through emails.
"We need a rollout plan. Press release, exclusive interview with a friendly outlet, social campaign." Lisa tapped her tablet. "When Mr. Mitchell is ready to announce his successor, we should be prepared."
Alek cleared his throat. "There are timing considerations. Personal matters tha
