Why Do Companies Hire Brand Ambassadors?

At the company's annual gala, the CEO announced that this year's top sales performer would receive a two-million-dollar year-end bonus. I was the top performer. However, my manager called me into his office the very next day and explained that the company was cutting costs and improving efficiency. As a result, my bonus had to be reduced. I initially assumed everyone's bonus was being cut. Then, I found out I was the only one getting shortchanged. Even worse, they handed my position to a useless coworker who could barely do the job. I understood everything immediately. 'So this is how it is. You're tossing me aside after you got what you wanted from me.' Fine. I stopped putting in any effort from that day forward. I clocked in, did the bare minimum, and watched the company slowly fall apart. Sales began to drop month after month. Even the major clients I had already secured began withdrawing their investments. That was when the CEO finally panicked. He showed up at my front door, begging me to fix things. I kicked the door open and looked down at him. "You think a garbage company like yours deserves my help?"

I was the company's top sales performer, but I never clocked in or out, and I rarely showed my face at the office. Two-thirds of the employees had never even met me. Yet somehow, I single-handedly dominated the sales numbers, outperforming everyone else and propelling us to the number one spot in the industry. Then came the day they handed out year-end bonuses. Jeffrey Young, the new sales director, fired me on the spot, claiming it was bad luck that I stepped into the building with my left foot first. When I demanded to know what gave him the right, he sneered at me with pure contempt. "Because I'm going to be the future owner of this company! You just got lucky landing a few big clients, and that was all thanks to the company's existing customer base anyway!" He continued, "Let me tell you something... Kieran Campbell, whoever the company gives resources to, becomes the top seller!" I could not help but laugh. All they saw was that I never clocked in, but they never saw me out there day and night, running around to maintain those client relationships. The truth was, in this industry, clients were loyal to me personally, not to the company's brand. I pulled out my phone and called my wife, Melanie Gardner. "When did you get yourself another husband behind my back?"

I walked into the Marxell Motors showroom with my girlfriend, Fleur Harper, and got straight to the point: I wanted to look at the SX. The salesman, Lenny Sloan, gave me a once-over, then acted like he hadn't heard a word. He pulled Fleur aside instead, all smiles. "You've got a great eye," he told her. "People are lining up just to put a deposit down on this one." I trailed along and cut in, frowning. "Can I take it for a test drive?" He didn't even look up. "This one's sixty-eight grand out the door. You sure you want to try it?" "I'm sure." He sighed like he was doing me a favor, then walked me around the car, dripping condescension the whole way. "A car to keep up appearances, sure, that's fine. Just don't get too full of yourself. It's seven hundred a month on the financing. You sure you can keep that up?" I kept my face flat and didn't answer. He leaned in and dropped his voice. "Real talk, man, what do you even do for work? Fresh out of school and already buying a luxury car?" I fired back with a question about the trim specs. He waved me off. "Not bad, you actually did your homework. But I already sent the details to your girl. Go hash it out with her." I swallowed my anger, finished negotiating the price, and put down the deposit. A week later, Fleur got a message: the dealership wanted her to come pick up the car. I called the dealership to ask what was going on. The man on the other end didn't bother hiding his contempt. "That deposit—who knows whose money that really was. You're wearing five-dollar canvas sneakers. No way you can afford an SX. Whoever's footing the bill gets the call to come pick it up. Problem?" No problem at all. After all, I was just a mystery shopper sent from corporate.

At 9:00 a.m., just as I arrived at the office entrance, two police officers stopped me. "Mr. Clarke, someone reported that you haven't shown up at work for a long time and that they couldn't reach you. They were worried that you might have been in an accident." I was shocked. I thought they had the wrong person. I had gone to work on time every day for the past six months. Sometimes, I even stayed late at the office until midnight. How could my company not be able to contact me? "You must have the wrong person. I go to work every day. Everyone at my company can prove it!" "The people who reported you missing are from your company."

My name is Evelyn Brown. I represent the company in the IPO bidding process. Halfway through my presentation, I notice everyone in the room staring at me with puzzled expressions. In that instant, I realize my PowerPoint slides have been swapped for a "Paid Surrogate" advertisement. The wording is utterly humiliating. "I've lived the first 20 years of my life in a poor mountain village. I'm healthy and can promise a son. My price is negotiable." I rush backstage, only to see the impoverished student my father, Eric Brown, has sponsored for years laughing uncontrollably. Leaning against my fiance, Dwayne Woodruff, Katherine Cadwell says, "Oh, Ms. Brown, don't be upset! I was just teasing you to lighten the mood. You just got back home. Don't stress yourself out so much." I grab her arm, insisting she come out and explain herself. But out of nowhere, Dwayne shoves me to the floor. "You've just returned," he says. "We only pulled a little prank on you because we didn't want you to be too tense. If you can't handle even this amount of pressure, how can you be expected to take over the company?" I can't help but scoff. Right in front of them, I send the live recording straight to my father, the CEO. Without a second thought, I dial his number. "Dad, look at what your 'star scholarship student' just pulled. Can we have her and Dwayne kicked out of the company?"

My executive boyfriend, Marcus Winters, had always wanted the regional president seat. Then his favorite protégée, Sophie Moresby, complained that I always got the spotlight, and he deliberately sabotaged my car. The crash broke both my hands, leaving me unable to compete in the design contest that could decide the board vote. He handed my entry slot to Sophie and expected me to accept it quietly. When I confronted him, he said it was only one competition and that, as design director, I should give younger employees a chance. To prove his "fairness," he stripped me of my director title and docked six months of my pay to compensate the team. Everyone waited for me to fight back. Instead, I nodded, calm and silent. Marcus was pleased. He promised that once his promotion came through, he would restore my position and publicly announce our relationship. I smiled coldly and told him we were done. I had already submitted my resignation. What Marcus did not know was that the board and I had made a private agreement: if I won the championship and secured the decisive vote, the person I named would become regional president. I had been preparing to name him. Now he had not only replaced me with Sophie, but also encouraged her to submit a fraudulent design. Once the contest ended, the only thing waiting for him was termination, a ruined career, and a bill he could never afford.