How Does The Power Of Habit Explain Habit Formation In Business?

'THE BIG FOUR': Steven Chase Baron Sage Iphan Carter Kane Richmond A group of gangsters who for their own interests, build up a conglomerate with the label, 'X-HABIT'. Their activities are no different from vices, but their main aim is to keep the money rolling in, Kaching! Kaching! In hard, hard currency. Betrayed by one of them, the conglomerate fades into fragments of two: X-HABIT and ICE, syndicates of their own, tugging at each other's throats. Steven's regime faces out, but he leaves behind an heir, who continues the game: shuffling, dealing and cutting cards, playing tit for tat. The heir? He's Adrian Chase. A drop dead gorgeous billionaire, an Adonis and New York's shaker. Out of the blue comes 'THE MEN', a rival who watches Adrian keenly and has eyes on everything he's got. This only lengthens the saga, creating another pile of screwed up shit. Aside from Adrian's lethal life, he's got an allergy - WOMEN. Only a quartet add up to his living: his daughter, his step sister, his step mother and his nanny. The rest are no lesser than muddle-headed, fatuous bitches. Well, there's that 'bitch', a naive Megan Stones whose world crumbles when the cold jaws of death snatch her parents away, leaving her with a mouth to feed. She is a college drop-out who's a waitress and a washer-up by day, a stripper at night. Fate punches some buttons, Chase and Stone happen to meet. Strings are pulled and sparks fly. She quenches his allergy and ignites in him, an addiction: HERSELF. Their love story has its fair share of thorns but after many times of falling and rising, they solemnize their love in holy matrimony. After tons of games, gut flaunting and bloodbaths by these rival syndicates, X-HABIT is ascribed the glory.

On my birthday, my wife, Iris Lockwood, has ordered a few workers to carry a dust-covered second-hand air conditioner home as my birthday present. She points at the air conditioner while gushing excitedly, "This is a big brand, you know! It might look dirty on the outside, but the insides are brand new! "Remember, we're scrimping all the pennies we can get in order to move into a penthouse in the future. That way, we'll be able to live comfortably as a family of three!" I'm very understanding toward Iris, seeing as it's very difficult to earn money nowadays. So, I endure the pain that's flaring from an old hip injury I've sustained during my early days as a manual laborer as I crouch on the floor and clean the air conditioner for two long hours. But as soon as it's turned on, chemical powder sprays from it, soon filling the whole apartment. Because of that, our three-year-old son, Flynn Holt, goes into shock immediately from the severe allergy. With red-rimmed eyes, I yell at Iris to take Flynn to the hospital. But she quickly leaves after taking a phone call. "Crap, my biggest client is met with a car accident! I need to deal with it right away! You can flag down a cab and take Flynn to the hospital on your own!" That midnight, I head over to Quantum Heights, which is known as the most luxurious residence in the city, after receiving a phone call regarding the wrong address. In the corridor, I see Iris embracing a young man. She has nothing but love and affection for him. "There's no need to save money, you know. Young men at your age love new and branded goods, don't you?" Right… To Iris, a useless husband like me who didn't have an educational background only deserved to use second-hand things. But even the most saintly man will revolt one day once his patience is worn out. Besides, I've been faking my nice, understanding personality all along.

My wife, Jolene Stephens, and I both cheated. The difference was that she chose to betray me while I had been made to cheat. She got me blackout drunk the same night her affair with Leon Homes came to light. Then, she stripped me naked and left me in a hotel room with a stranger. She posed my unconscious body in degrading positions and took photos to create evidence of my "affair." Both our cheating photos were exposed consecutively, and the public outrage against her little lover was offset. A huge wave of nausea rolled over me, making me dry-heave over the sink. My body was covered in red marks. The thought of what the stranger had done to me drove me to fits of terror. My wife watched as I scrubbed my skin until it split and bled before saying quietly, "I didn't have a choice. Leon's from a conservative family. It would destroy him if word got out that he was a homewrecker." The internet tore me apart overnight. My grandfather, Bruce Tillman, the only kin I had left, suffered a heart attack after seeing the news and was rushed into the emergency room. I had to protect her just to protect myself. So, I repeated the lie she needed me to tell under a wall of flashing cameras and microphones. "Neither of us cheated. Ms. Stephens and I had already separated long ago."

On New Year's Eve in the seventh year of our marriage, we're about to celebrate the holidays with a grand meal when my daughter, Piper Gallagher, drags my wife, Renee Fielding, out of the house. "Hurry up, Mom! Mr. Thomas is already urging us! He doesn't like waiting, you know!" At first, I'm stunned. Thinking that Piper is just joking around, I ask with a smile, "Who's this Mr. Thomas that you're talking about?" But Piper's soft and sweet voice plunges into my heart like a blade after I hear what she says next. "Well, Mr. Thomas is Mom's boyfriend! I can call him Tommy, too!" Renee's explanation is lodged in her throat. So, she decides to come clean about her affair instead. "The truth is, it's rather boring, spending the holidays with you every year. Besides, I've lost all love for you now that seven years are up. If you think this marriage still works, then I'll stick around. If not, we can get a divorce." The sudden bombshell leaves my mind completely blank. I can only look at Piper subconsciously. She doesn't show any affection to me, like she did in the past. Instead, she just hides behind Renee while mincing her words quietly. "I wanna be with Mom and Mr. Thomas." That night, Renee and Piper welcome the brand new year amid the fireworks and laughter. I, on the other hand, can only stare at the feast on the table on my lonesome, which has gone stone cold. Their words keep buzzing in my ears, tormenting me ruthlessly to the point that I can't sleep a wink at all. The next day, Renee and Piper go home reluctantly at noon. "Have you thought things through? If you plan on sticking around, then don't ask any questions. I don't want you kicking up a ruckus from now on, either. In the future, I'll introduce you to Thomas." It's then that I finally make up my mind. "Let's get a divorce, then."

In order to save up money for my marital home, I go to great lengths to book five surgeries in order to treat my array of ailments and illnesses on the same day just so I can save up on the money meant for my painkillers. Because of that, I become a living legend in the hospital. But one day, I see my girlfriend, Jayne Atkinson, who's a penniless nobody like me, chatting with someone else in the VIP area of the hospital. For some reason, I decide to trail behind Jayne secretly. Jayne and her friends keep chatting with each other without a care in the world. "Why is it that rich women like you love acting in a drama where you fall in love with the commoner? Both you and Bianca do the same thing! Seriously, Jayne, when are you telling that guy the truth?" Jayne merely shrugs back. "Honestly speaking, Bianca is the only one who's ever fallen for Edison. The reason why I decided to date him is that I was worried that Bianca would break my childhood friend's heart by seeking Edison out." The answer leaves me rooted to the spot. My mind begins buzzing loudly. Bianca Lambert is my ex-girlfriend who has dumped me all of a sudden. Back then, everyone mocked me for punching above my weight and called me a pathetic loser trying to climb the social ladder. Bianca kicked me out of her life by dumping a glass of red wine onto me. Since then, I just want to be with a regular woman, whom I can spend the rest of my life with. Who would've thought that I've gotten tricked by another woman instead?

Ever since my wife, Allison Strong, gives birth to our son, Noel Russell, she becomes unable to speak. The doctors say it is likely a psychological issue. For three whole years, she does not say a single word to me. Even when there's a gas leak in the house, she simply waits for me to discover it myself. When Noel cries from hunger, she never tries to comfort him. After my company goes bankrupt, I don't even have time to grieve. I spend my days delivering packages to support the family while taking my wife to see psychologists and specialists. One day, I am dead tired after working from morning until night. As I back my car into the garage, I fail to notice that Allison has left three-year-old Noel to play behind the vehicle. The moment I feel the car roll over something, my gut tells me something is very wrong. Noel's cries last only a few moments before he falls silent. My legs nearly give out beneath me. Forcing myself to stay upright, I scoop up Noel and rush him to the hospital with my hands trembling uncontrollably. Meanwhile, Allison stands silently somewhere to the side. Just like always, she says nothing. Her expression remains absolutely unfazed. Though she is the one who has given birth to Noel, everything seems completely unrelated to her. I have a mental breakdown. Grabbing her by the shoulders, I shake her desperately and yell, "You saw what was happening, why didn't you warn me? Why did you let him play there? What kind of psychological problem do you have that you can just stand by and watch your own son die? "Are you trying to destroy me, Allison?" I scream hysterically, but she still does not open her mouth or make a sound. Despair engulfs me. Three years of complete silence from her crushes me. Just when I am about to give up, Allison pushes through the crowd and softly speaks her first words in three years. They are quiet, but I hear them clearly. "Clarence..." Clarence Welch is the name of her first love. Only then do I realize that her psychological issue is with Noel and me.