Chapter 132: The Heiress Feels Inferior

[Juliette’s POV]

“I think it’s a good idea to send our new merchandise to these influencers and content producers,” I said to the Chief Designer of CHERI and her Marketing Director. “Our target consumers look up to them like trend masters. They can help develop the identity of the new line.”

I looked through the list of selected influencers and content producers and their bio, as well as the concept of their channels, and said, thinking aloud, “I like that they are not socialites.”

The Chief Designer smiled at her Marketing Director and then at Ralph. “We also love Lux Corp’s new direction of affordable quality. So we started this new line.”

“Will the consumers find the brand questionable?” Ralph finally asked. Everyone in the conference room turned to him and he calmly explained, “CHERI is an ultra high-end brand To suddenly come up with an affordable line. The average consumer may lose hope with the brand.”

“Not if we focus on the quality,” defended the Chief Designer, a for