A "BookTok girl" refers to a person—typically a young woman—who is an active participant in the BookTok community on TikTok, a social media platform known for its short-form videos. BookTok is a subculture where users share content related to books, reading, and literature. The term "BookTok girl" has grown to represent not just a reader, but someone who embodies a specific aesthetic, lifestyle, and set of reading preferences shaped by the platform's trends.
BookTok began gaining traction in the early 2020s as TikTok users started posting book reviews, reading recommendations, emotional reactions to plot twists, and aesthetic videos showing off book collections. This led to massive popularity for certain titles, sometimes catapulting lesser-known or older books back onto bestseller lists. Authors like Colleen Hoover, Taylor Jenkins Reid, and Sarah J. Maas owe much of their mainstream success to BookTok.
While there's no single definition, a BookTok girl is often someone who:
Loves romance, fantasy, or dark academia genres. Common favorites include A Court of Thorns and Roses, The Seven Husbands of Evelyn Hugo, and It Ends With Us;
Creates or consumes book-related content. This might include "book hauls" (showing off recent purchases), "TBR" lists (To Be Read), aesthetic reading setups, and emotional or funny reactions to book events;
Has a specific
reading aesthetic. BookTok girls often curate cozy or visually pleasing reading environments—think fairy lights, oversized sweaters, annotated pages, and mugs of tea;
Follows trends and tropes. Popular tropes include enemies-to-lovers, morally grey characters, found family, and tortured male protagonists.
Being a BookTok girl isn't only about reading—it's also about identity and community. Through TikTok, users find others who love the same books, share similar emotional responses to stories, and enjoy discussing characters and authors. It's a space where fandoms flourish, and where being a passionate reader is seen as cool and expressive.
Many BookTok girls also influence publishing trends. Their reviews and videos can drive massive sales, encouraging publishers to engage directly with BookTok influencers through advanced reader copies (ARCs), sponsorships, and exclusive content. In this way, BookTok girls have become taste-makers in modern literature.
While the BookTok girl label is mostly embraced positively, some criticize it for being too trend-driven or for promoting only a narrow slice of the literary world—often focusing on white, cisgender female authors and heteronormative romance plots. Critics argue that the hype can sometimes overshadow more diverse or complex literature.
Still, many BookTok girls actively work to highlight diverse voices, support indie authors, and encourage critical engagement with literature. The community continues to evolve, increasingly embracing a wide range of genres, identities, and perspectives.
In essence, a BookTok girl is a modern-day bibliophile shaped by the digital age. She reads not only for pleasure but to connect, express herself, and contribute to a vibrant online culture. Whether she's crying over a fantasy saga or recommending the next must-read romance, the BookTok girl plays a powerful role in shaping today’s literary trends.