What'S The Booktok Trend For Contemporary Novels?

BookTok is a community-driven trend on TikTok centered around books, reading, and literary recommendations. It exploded in popularity around 2020 and has since become one of the platform’s most influential subcultures. The hashtag #BookTok has billions of views, featuring creators who passionately review books, share emotional reactions, create themed aesthetics, and spark viral discussions around both new releases and older titles. What makes BookTok powerful is its authenticity. Unlike traditional book reviews, BookTok videos often feel like heart-to-heart chats between friends. They might show someone crying over the ending of a romance novel, reenacting scenes from fantasy sagas, or giving brutally honest reviews. These raw and relatable reactions resonate deeply with viewers and drive engagement. One of the most remarkable impacts of BookTok is its ability to influence book sales. Novels like It Ends With Us by Colleen Hoover, The Song of Achilles by Madeline Miller, and A Court of Thorns and Roses by Sarah J. Maas saw massive sales spikes years after their initial publication—thanks to BookTok. Publishers and bookstores now monitor the platform closely, and many even use TikTok as part of their marketing strategies. The community is diverse and includes people of all ages, though Gen Z leads the charge. Genres like romance, fantasy, dark academia, and young adult dominate, but there’s a niche for everything—mystery, horror, sci-fi, poetry, and even nonfiction. Creators post reading challenges, bookshelf tours, book hauls, annotations, and cosplay. Some even match books to vibes, colors, or star signs. However, BookTok isn’t without criticism. Some argue it tends to amplify only a small selection of popular books and can feel repetitive. Others raise concerns about overhype or the lack of critical discussion in favor of emotional content. Still, its impact is undeniable. In essence, BookTok has revitalized a love for reading in the digital age. It merges storytelling with social media, turning books into experiences and sparking worldwide conversations. For many, it's not just a trend—it’s a movement reshaping how people discover and connect with literature.

This month on BookTok, the romance novel scene is buzzing with excitement over 'The Love Hypothesis' by Ali Hazelwood. It’s a STEM-based romance that’s been making waves for its witty banter and slow-burn love story. Another hot pick is 'It Ends with Us' by Colleen Hoover, which continues to dominate discussions due to its emotional depth and complex characters. 'People We Meet on Vacation' by Emily Henry is also trending, offering a friends-to-lovers trope that’s both heartwarming and relatable. These books are not just stories; they’re experiences that resonate deeply with readers, making them the talk of the town.

Historical fiction has been having a major moment on BookTok, and it’s easy to see why. One of the biggest trends right now is the resurgence of books that blend rich historical settings with compelling, character-driven narratives. 'The Seven Husbands of Evelyn Hugo' by Taylor Jenkins Reid is a standout, with its glamorous Old Hollywood backdrop and intricate storytelling. Another favorite is 'The Book Thief' by Markus Zusak, which offers a poignant look at World War II through the eyes of a young girl. For those who love a mix of romance and history, 'Outlander' by Diana Gabaldon continues to dominate the scene with its epic tale of time travel and love. Meanwhile, 'The Nightingale' by Kristin Hannah has been making waves for its emotional depth and portrayal of sisterhood during wartime. These books not only transport readers to different eras but also explore universal themes of love, resilience, and identity. If you’re looking to dive into historical fiction, these BookTok favorites are a great place to start.

I’ve been diving deep into the BookTok world lately, and fantasy novels are absolutely thriving in 2023. One of the biggest trends is the resurgence of epic, high-fantasy series like 'The Priory of the Orange Tree' by Samantha Shannon. It’s a massive hit for its intricate world-building and strong female characters. Another standout is 'Fourth Wing' by Rebecca Yarros, which combines dragons, romance, and intense action—perfect for those who love a mix of fantasy and heart-pounding drama. Dark academia vibes are also huge, with books like 'Babel' by R.F. Kuang dominating the scene. It’s a blend of magic, history, and moral dilemmas that keeps readers hooked. Lastly, cozy fantasy is making waves, with 'Legends & Lattes' by Travis Baldree leading the charge. It’s a low-stakes, feel-good story about an orc opening a coffee shop, and it’s exactly the kind of escapism people are craving right now.

This season on BookTok, thriller books are all about psychological twists and unreliable narrators. 'The Silent Patient' by Alex Michaelides continues to dominate with its shocking ending and intricate plot. Another standout is 'The Last House on Needless Street' by Catriona Ward, which keeps readers guessing with its layered storytelling and dark themes. 'Rock Paper Scissors' by Alice Feeney is also trending for its clever twists and emotional depth. For those who enjoy domestic thrillers, 'The Push' by Ashley Audrain is a must-read, exploring the complexities of motherhood and mental health. 'The Maidens' by Alex Michaelides is another favorite, blending Greek mythology with a gripping murder mystery. These books are perfect for anyone who loves a story that keeps them on the edge of their seat, and they’re getting a lot of buzz for their ability to surprise and captivate readers.

As someone who spends a lot of time on BookTok, I’ve noticed a surge in dystopian novels that blend dark, thought-provoking themes with gripping storytelling. One of the biggest trends right now is the resurgence of classics like '1984' by George Orwell and 'Brave New World' by Aldous Huxley, which are being rediscovered by a new generation. These books are often paired with modern dystopian works like 'The Handmaid’s Tale' by Margaret Atwood, which continues to resonate deeply with readers. Another trend is the rise of YA dystopian novels that explore societal collapse and survival. Books like 'The Hunger Games' by Suzanne Collins and 'Divergent' by Veronica Roth are making a comeback, with readers drawing parallels to current global issues. Newer titles like 'The Grace Year' by Kim Liggett and 'Scythe' by Neal Shusterman are also gaining traction for their unique takes on dystopian worlds. What’s fascinating is how these books are being discussed on BookTok—often with emotional, personal reflections on how the themes relate to real-world events. It’s not just about the stories but the conversations they spark, making dystopian literature more relevant than ever.

BookTok is a vibrant community on TikTok where users share their love for books through creative videos, reviews, and recommendations. It’s become a cultural phenomenon, especially among younger readers, and has significantly influenced book sales and trends. Publishers like Penguin Random House, HarperCollins, and Bloomsbury have reaped the most benefits, as their titles often go viral on the platform. For instance, 'The Song of Achilles' by Madeline Miller and 'They Both Die at the End' by Adam Silvera saw massive sales boosts thanks to BookTok. This trend has also revived interest in older titles, such as 'The Seven Husbands of Evelyn Hugo' by Taylor Jenkins Reid, which became a bestseller years after its initial release. Independent publishers and self-published authors have also found success, as BookTok’s algorithm favors engaging content over traditional marketing budgets. The trend has democratized book promotion, allowing lesser-known works to gain traction alongside mainstream hits. BookTok’s impact extends beyond sales; it has fostered a sense of community among readers, encouraging discussions and diverse perspectives. Publishers are now actively engaging with BookTok creators, recognizing the platform’s power to shape literary trends and connect with audiences in authentic ways.

BookTok’s 'dirty' trend is a fascinating mix of genres that cater to readers craving emotional intensity and raw, unfiltered storytelling. Romance, unsurprisingly, takes the lead, but it’s not your typical fluffy love stories. These books dive deep into dark, forbidden, and often taboo relationships, exploring themes like obsession, power dynamics, and morally gray characters. Think 'Colleen Hoover' meets 'Penelope Douglas'—where love isn’t just sweet; it’s messy, complicated, and sometimes downright toxic. The allure lies in the emotional rollercoaster, the kind that keeps you up at night, questioning your own moral compass. Dark romance is a huge player here, but it’s not alone. Fantasy romance often sneaks into the mix, blending magical worlds with steamy, high-stakes relationships. Books like 'A Court of Thorns and Roses' by Sarah J. Maas dominate this space, offering readers an escape into realms where love is as dangerous as it is passionate. The fantasy element adds layers of complexity, making the 'dirty' aspects feel even more intense and otherworldly. Contemporary romance also holds its ground, especially when it delves into themes of trauma, healing, and redemption. These stories often feature flawed characters who find solace in each other, even if their journey is riddled with pain and mistakes. The 'dirty' trend thrives on this authenticity, making readers feel seen and understood, even in the darkest moments. Lastly, erotica and new adult fiction are staples of this trend. They push boundaries, exploring sexuality and self-discovery in ways that are both provocative and empowering. The 'dirty' trend isn’t just about shock value; it’s about breaking taboos and embracing the messy, imperfect sides of love and desire. It’s a space where readers can explore their fantasies and fears without judgment, and that’s what makes it so compelling.