What Are The Controversies In The Story Of Victoria'S Secret?

2026-05-01 01:45:14 104

3 Answers

Henry
Henry
2026-05-03 18:20:46
From a business standpoint, Victoria’s Secret’s controversies read like a textbook example of tone-deaf marketing. Remember the 2018 interview where then-CMO Ed Razek straight-up said they wouldn’t cast trans or plus-size models because the show was a 'fantasy'? The internet erupted, and rightfully so. That comment crystallized everything wrong with their approach—they treated 'fantasy' as synonymous with homogeneity. The lingerie market was already shifting toward body positivity, and here they were, doubling down on exclusion. Sales plummeted, stores closed, and parent company L Brands had to rebrand entirely.

Their struggles with labor practices also flew under the radar for years. Reports of poor working conditions in overseas factories and lawsuits over misclassified wages for employees in the U.S. painted a grim picture behind the glitter. It’s ironic—a brand built on selling empowerment through lace and satin allegedly disempowered the very people making those products. The Epstein association was just the rotten cherry on top. These days, their attempts at redemption through collaborations with activists feel performative. You can’t undo decades of narrow messaging with a few ad campaigns.
Declan
Declan
2026-05-05 21:23:54
watching their decline hits differently. The controversies weren’t just about bad PR—they exposed how out of touch the brand became. Take their sizing: for years, they barely catered to anyone above a size XL, ignoring a huge market. Then there’s the cultural appropriation accusations, like using Native headdresses in photoshoots or exoticizing Asian aesthetics. Each scandal chipped away at their image.

What’s sad is that they could’ve led the change. Instead, smaller brands ate their lunch by listening to what women actually wanted. Now their stores feel like relics, and the Angels are gone. Even their perfumes, once ubiquitous, don’t have the same cachet. It’s a reminder that even giants fall when they stop evolving.
Xavier
Xavier
2026-05-06 11:47:22
The rise and fall of Victoria's Secret is such a fascinating case study in brand culture clashes. Back in the late 90s and early 2000s, their fashion shows were the cultural moment—glittery wings, supermodels like Gisele, and that iconic 'Angels' image. But over time, the criticism piled up: the lack of diversity in body types became impossible to ignore, especially when brands like Aerie started celebrating 'real' bodies. The whole 'Perfect Body' campaign in 2014? Yikes. People called it out for promoting unhealthy standards, and the backlash was brutal. Then there’s the connection to Jeffrey Epstein—former CEO Les Wexner’s ties to him dragged the brand into scandal territory. It’s wild how a brand that once defined sexy now feels outdated, scrambling to rebrand with more inclusive sizing and models. I still have nostalgia for the over-the-top runway shows, but even I can’t defend their missteps.

What really fascinates me is how slow they were to adapt. Rihanna’s Savage x Fenty show in 2019 basically showed the world what modern inclusivity could look like—different sizes, skin tones, even pregnant models! Meanwhile, Victoria’s Secret was still clinging to the same old formula. Their recent pivot to include trans models and athletes feels like too little, too late. The lingerie industry’s evolved, and their refusal to change earlier might’ve cost them the cultural relevance they once had. It’s a cautionary tale about what happens when a brand ignores shifting values.
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