How Can Creators Use Tagalong To Boost Engagement?

Gideon Hart, a man known for keeping every woman at arm's length, gets drugged and wakes up in a hotel with me lying beside him. Afterward, he comes to me and offers ten million as compensation. When I remain silent, my best friend, Lena Quimby, jumps in like she's been waiting for her cue. She snaps that money can't buy everything, trying to reject the offer on my behalf. Before I can say a word, comments start flashing before me like a live stream chat. "Here we go! The male lead, the female lead, and the side character are all on screen together!" "Lena's so classy. Way better than that gold-digger Evelyn." "Watch Evelyn reject the money and still get clowned!" "Who wouldn't pick the sweet, innocent heroine?" Glancing at Lena's flushed cheeks and the way her eyes stick to Gideon, I almost let out a cold laugh. Then, I turn to the man in front of me and hold up my Venmo QR code. "Sure. Wire it!"

At the company team-building event, I got called out by my colleague Samantha Rowler for not removing my price tag—she accused me of being a "freebie chaser." "Oh wow, Carla, you drive a BMW 5 Series. Are you seriously planning to return your clothes within seven days too?" she sneered. I tucked the tag back in and ignored her snide remark. But after the event, as soon as I got home, my phone started blowing up. My chat apps were going insane. A friend had sent me a link: [Luxury-Car Executive Turns Out to Be a Return Addict!] Someone had filmed me leaving the price tag on and posted it to a short-video platform. I opened the comment section and was met with a barrage of insults. [Can't afford to live, huh? Tag warrior.] [Is this car a sugar-daddy gift? Those who know, know.] [OMG, does this woman have some kind of illness? Which brand is this so I can avoid it!] I immediately knew Samantha was behind it. I messaged her to delete the video. Instead, the next second, she blocked me—and pinned a comment to the top of the thread: [You can know a person's face but never their heart!] I was about to post a statement to clarify, my finger hovering over the send button, when I noticed the video's likes had already shot past ten thousand. I laughed. If they wanted a scene, fine—let's make it bigger. I quickly posted a new update: [The outfit is really nice. I'll wear it again next time.] The netizens erupted. The insults doubled, the heat skyrocketed, and the post shot straight to number one trending. I just put my phone down and went to sleep.

My roommate had a peculiar knack for pestering everyone into liking her posts on social media, all so she could collect enough likes to claim some prize or another. It was her way of life—nagging, nudging, and guilting us into clicking that little thumbs-up. One time, the campus beauty queen liked my roommate's ad for a facial mask. Not long after, she was in a horrific car accident. The vehicle caught fire, and her face suffered severe burns, leaving her disfigured beyond recognition. Meanwhile, my roommate seemed to undergo a miraculous transformation, her complexion turning porcelain fair and flawless as though she'd been kissed by the heavens. Then there was the academic prodigy, a shoe-in for graduate school, who liked her tutoring service post. Shortly after, he was exposed for academic fraud, and his once-brilliant reputation was reduced to ashes. Strangely enough, my roommate's research paper suddenly won an award, catapulting her to fame and fortune. And me? I fell into her trap too. I liked her rental agency ad, and before I knew it, my world crumbled. A scandal erupted, revealing that I was the result of a mix-up at birth. It turned out she was the long-lost child of wealth and privilege—a hidden gem cast into the rough, now reclaimed by her rightful family. As for me, I was packed off to the countryside village she had escaped from and forced into a brutal marriage with an old man. My life became a living hell, and eventually, I died there, broken and forgotten. But fate wasn't done with me yet. When I opened my eyes again, I found myself back on the day my roommate begged me to like her post in exchange for yet another prize.

Every year on the day the SAT results are released, I spend the entire day kneeling at my mother's grave. Three years ago, I fell for a phone scam and transferred all of the tuition money she had saved through years of diligently saving up to the scammers. Unable to take the sudden blow, Mom suffered a fatal heart attack. After she passed away, debt collectors began showing up at our door. Only then did I learn how much money she had borrowed just to keep us afloat. I have no choice but to give up my admission offer from Jaloria College. Working five jobs a day, I finally repay every last debt today. On the subway ride to the cemetery, I suddenly come across a streamer whose voice sounds strangely familiar. She blabs, "How do you teach kids the value of earning money? In my experience, extreme circumstances work the best. I deliberately created a scenario for my daughter where both her parents are supposedly dead, and she inherited a million dollars of my debt. "She's almost finished paying it off now. Tell me, can your kids do that?" Someone in the comments section questions her methods, saying it is too insane. She only grows more smug as she gloats, "So what? She's the one who was stupid enough to get scammed. I was just teaching her a lesson. As a reward for doing so well, I'll tell her the truth on her birthday five days from now. Any sensible child will understand their parents' good intentions." As she gestures animatedly, a crescent-shaped birthmark on her wrist comes into view. It's identical to my mom's. My hands tremble as I create a new account. I switch the profile picture to a man in a suit and change the background to luxury cars and mansions. Then, I send her an expensive virtual gift. While she excitedly thanks me, I leave a comment. "You're absolutely right, ma'am. If only I had a smart woman like you around to help me raise my children."

On my way to work, I came across a livestream from an influencer who posted about her relationship, tagged at my company’s location. She was talking about her office romance with the CEO of a major corporation. But wasn’t the CEO of her company my husband? I clicked on her profile and saw that it was full of wedding-prep posts. The man never showed his face, but his build looked almost exactly like my husband’s. So I left a comment in the livestream: “I heard the CEO of Gibson Corporation has been married for a long time. So what does that make you...?” The streamer muted me, then instantly burst into tears. “The internet isn’t lawless. If you keep spreading rumors and calling me a mistress, I’m calling the police.” Her fans immediately swarmed me. “You’re probably the other woman yourself. That’s why your mind went there.” “I checked her profile. She’s some woman in her thirties. She’s obviously jealous because the streamer is young, pretty, and has a rich, powerful boyfriend who dotes on her.” “The account’s brand new. She’s obviously just a troll.” I tried to say more, only to realize I had already been kicked out of the livestream, and my account had been reported until I couldn’t even log back in. I stared at the proof of our marriage in the drawer for a long moment. Then I raised my hand and smacked my sleeping husband awake. “Exactly how many wives are you planning to have?”

A week after my engagement, I was delivered an unusual engagement gift. My phone chimed. I glanced down and saw a push notification from a social app. [Fell in love with a female livestreamer right before my engagement. I feel guilty toward my older girlfriend who's about to become my fiancée—how should I deal with this?] The user ID was "SimonLovesClaire." The profile picture showed a melancholy side view of a man wrapped in a gray scarf. I recognized him instantly. It was my fiancé, Simon Aldrich. That limited-edition scarf was the birthday gift I had given him last year.