What Critiques Exist For 'Built To Last' Methodology?

First day back in the office. I was face down at my desk during lunch when the desk next to mine started rattling under a series of hard knocks. I looked up. It was the firm's new architect, Flora Reeves. "Lunch time ended five minutes ago. You're still asleep at your desk? Don't bother coming in tomorrow. You're fired!" I told her I had just come back from a client meeting. I had been pulling all-nighters on the project for a week. She looked at me like I was something on her shoe. "All you do is take clients out, drink with them, and scribble a few sketches. "You don't even punch in. You're barely in the office. What gives you the right to nap at your desk during work hours?" I almost laughed in her face! I was the firm's chief architect. The bulk of the projects on Walsh & Co.'s books had my name on them. The firm's success was, frankly, carried by me. She saw me out of the office most days. She did not see me in another city, on another job site, talking down another client. And in our industry, most of those clients had hired Walsh & Co. because of my name and reputation. I kept my composure. "You're not in HR. On what authority are you firing me?" She said, "On the authority that my husband is the president of this company." I went still. When did my boyfriend get married?

Pine Hollow has followed the same wedding custom for more than a century: the groom must hand-stitch a pair of bridal shoes for his bride to wear during the wedding send-off. If the shoes fit, it means the ancestors have blessed the couple with a lifetime of happiness. I tried on six pairs, but each one was either too large or too small. Every wedding had to be canceled. Each time, Cole Bennett promised me guiltily, "Audrey, wait for me. I swear I'll make you a pair of bridal shoes that fits perfectly." I believed him. Then, at our seventh send-off, I put on the shoes and my toe tore straight through a hole in the front. I froze, but Piper Dawson, who had come with the groom's party, pointed at me and burst out laughing. "Sorry, Audrey. I didn't know the pair I bought this time would be so poorly made. They're even worse than the first six!" I stared at Cole in disbelief. "She bought all the shoes? We prepared for seven weddings, and you let her turn every one into a game?" He frowned and looked at me as though I were the unreasonable one. "Piper is a tomboy. Why are you making such a big deal out of this? You already waited through six weddings. What difference does one more make?" Then he stroked my hair and spoke casually. "Stop making a scene. I promised Piper I wouldn't marry you until she turns twenty-five and can live independently. "I promise I'll stitch the next pair myself." I watched him in silence. He had forgotten that I no longer had the right to make a scene. In Pine Hollow, seven failed wedding send-offs marked a bride as ill-fated. Within three days, she had to enter an alliance marriage with someone outside the community. And she was forbidden from returning home for seven years.

My mother was a veteran HR director, so she built a performance scorecard for my entire childhood. A perfect test score earned me ten minutes on my phone. Finishing first in school earned me a milkshake. Whatever I wanted, I had to earn with grades. After I entered Crestmont Institute of Technology, I spent three straight years at the top of my program. According to her rules, that was worth one thousand dollars. When I came home, she tossed a single dollar bill at me. "So what if you're still first? Your GPA has slipped by a tenth of a point every year. You have the nerve to ask for a reward?" Beside her, my brother lounged with the keys to his new Hawthorne sedan spinning around one finger. My stomach sank. "When I got into Crestmont Tech, you said I wasn't valedictorian, so all I deserved was a used scooter. "Why does he get a new car for barely making it into community college..." Mom's eyes flashed. "You and Tyler are completely different. "He went from having no chance at college to getting accepted somewhere. That's progress. You're moving backward. "Since you've chosen to coast, I'm cutting off your living expenses next semester. We only invest resources in people who improve. "Raise your GPA by finals, then come trade your grades for money." I walked outside without another word and made a call. "You really are me, ten years from now. You were right. Her performance system only applies to me." Future me answered calmly. "Tomorrow, sell the artwork Dad left you. Three of the pieces are genuine old masters. "Put every dollar into your research project. No matter what anyone says, don't abandon it. That project is your way into Crestmont's tech elite. "Let this family lose a future multimillionaire over one thousand dollars."

I was the company's top sales performer, but I never clocked in or out, and I rarely showed my face at the office. Two-thirds of the employees had never even met me. Yet somehow, I single-handedly dominated the sales numbers, outperforming everyone else and propelling us to the number one spot in the industry. Then came the day they handed out year-end bonuses. Jeffrey Young, the new sales director, fired me on the spot, claiming it was bad luck that I stepped into the building with my left foot first. When I demanded to know what gave him the right, he sneered at me with pure contempt. "Because I'm going to be the future owner of this company! You just got lucky landing a few big clients, and that was all thanks to the company's existing customer base anyway!" He continued, "Let me tell you something... Kieran Campbell, whoever the company gives resources to, becomes the top seller!" I could not help but laugh. All they saw was that I never clocked in, but they never saw me out there day and night, running around to maintain those client relationships. The truth was, in this industry, clients were loyal to me personally, not to the company's brand. I pulled out my phone and called my wife, Melanie Gardner. "When did you get yourself another husband behind my back?"

After our company's IPO approval is granted, my boyfriend, Derek Calloway, finally agrees to publicize our relationship at the celebratory banquet. Derek and I have been in a relationship for seven years. For so long, he refuses to make our relationship official. He always cites the fact that office romance is forbidden in the company, and that he, as the CEO, should follow through as a prime example. On the night of the banquet, I wait for the news to be broken with bated breath and unadulterated delight. But when Derek stands on the stage, he chooses to utter the name of the new recruit who has just joined the company for two months—Jocelyn Grant. "It's all thanks to Jocelyn's contributions to the project that our company gets to go public. She's the MVP of our company." I just stand beneath the stage, completely stunned. For a moment, I don't know how to react. I'm the main person in charge of that project, and I'm the one who's contributed the most to that project. Not only have I stayed up countless nights working hard on it, but I also got hospitalized a few times because of it. Soon, I receive Derek's text message. "Jocelyn has just joined this line of work. She needs a project to help spruce her resume up. Just let her receive the credits this once. "We'll discuss more on publicizing our relationship in the future." I can only grip my phone so tightly that my fingertips go white. Finally, I key in one word. "Okay." Jocelyn can have the project. She can also have my position as the director. Heck, she's free to have Derek, my now ex-boyfriend. I'd like to see how these assholes can pass the subsequent trials without me.

It's my fifth year working at my relative's factory after giving up a high-paying job. I'm in the middle of helping the administrative staff clear out the printer when I accidentally catch a glimpse of the new clerk's payslip—Base Salary: 6,500 dollars. I freeze right on the spot. Five years ago, I've turned down two high-paying offers and joined Dad's younger brother, Liam Graham's, factory. Back then, he patted me on the shoulder and said, "We're family. I'll never shortchange you." I believe him. However, it's been five years, and my salary is still the same five grand I started with. Every single time I ask for a raise, Uncle Liam cries poverty, claiming that the factory isn't doing well. My girlfriend breaks up with me, saying my salary makes it impossible for her to see a future. I pull the weight of three people and pour my heart into training the newcomers, only to find out a new hire is making 1,500 dollars more than me. I jeer out of sheer exasperation and hand in my resignation to Uncle Liam. "Why?" he asks in shock. "The pay is terrible. There's no career progression. I can't do this anymore!"