Why Do Fans Love The 'He Is An Alpha She Doesn'T Care' Trope?

"Arise, my Luna." His voice rang in the air and sent shivers down my spine. I looked down at the ground, slowly rising to my feet while holding my breath.  "My name is Clair, Alpha Aeon." I answered respectfully, but I refused to look at him. Frustration rolled off of his aura before it changed into anger. I swallowed hard as bile threatened to rise from my throat.  "Have I done anything to despise you?" His hand snaked around my nape as he took one step closer. "My wolf is so close to marking you, Clair. I can assure you, it'll be painful. I'm the only one standing in the way. Submit, and we'll make it less painful." He moved his hand to my jaw, forcing me to look at him. "Look at me. You'll be mine! And I will make sure all others before me are forgotten." I closed my eyes, and the tears fell from my eyes. I was already losing this battle. I took a deep breath, ready to nod my head, when a ferocious growl marred the air, shaking the ground where I stood.  "I dare you to touch what's mine!" I snapped my eyes open, turning in the direction of the threat. He's here.  He came for me.  My Alpha came for me.  ¤¤¤¤¤ ALPHA JACOB GALHART of the Black Shadow Pack never wanted a mate. He has led his pack for years without a Luna and was content to remain that way. But it was time to produce an heir. Not wanting to find his mate, he set his eyes on this one female, Clair Montrell.  He thought he had everything planned out until she turned out to be the fated mate he never wanted. But would he be able to let her go?

I sensed his presence before I ever saw him, my mate... I looked up to meet amber eyes gazing at me confidently. Zane Black, Alpha of the Blue moon pack, was gorgeous, powerful and just what every woman dreamed of… or so he thought. “Hello, mate...” he said with a smirk. I looked at him blankly for a moment before I slowly smirked at him. “I reject you, Mr. Alpha,” I said in a bored tone. His brows furrowed as he stared at me uncomprehendingly. Then slowly realization dawned and his expression changed to disbelief, pain and finally rage.  “You reject me? You think I am not worthy to be your mate? I promise you, the day will come when you will beg for my love. You will regret rejecting me. That day, I will be the one who will have the last laugh,” he vowed. “Let’s see, Alpha. I will just tell you one thing. I, Kayla Xanders, had never ever tasted defeat in my life till day,” I said confidently.  I watched his eyes go wide in shock as he heard my name. Before he could reply, I turned, and walked away from him. Bring it on, Alpha. Let the games begin. __________________ An unexpected rogue attack changed the life of Kayla Xanders. She lost her family as well as half of her pack. At just sixteen, she took over as the Alpha of the Crescent moon pack and vows to avenge the murder of her family. Seven years later, she had become a ruthless Alpha, feared and respected by all. When she meets her mate, Zane, a playboy with an attitude, she rejects him outright. Soon, they start their games against each other. Why did she really reject Zane? And will he ever win her over? 

She just had to respect the rules, just one thing so that he wouldn't come back into her life... But she couldn't sit idly by. A very powerful Alpha with a large pack, he was a merciless being, he does not joke, he only led his people, he protected them from hunters and beings that are a threat. She was a young woman with big dreams and goals who unfortunately would not achieve success with him at her side. A story where there was no love, no hope, two mates that rejected each other and survived to tell the tale. But what they did not expect was that the moon had their future made for them

Sofia Dawson, a normal school girl destined to be the wife of the known vicious and lethal Alpha. Just to escape from her parent's hands, she agreed to be the Alpha's bride. All she thought, she had already escaped from the hands of her parents, but her life becomes more complicated when she fell in love to Alpha Drake. The moment that Sofia admitted her feelings towards the Alpha, he started hurting her. Alpha Drake a handsome Alpha and owner of the school were Sofia attended at. He's heartless and lethal. Just to be the next King, he needed to present a bride and asked Sofia to become his bride. She endured all the pain that her husband were showing her until she comes up with the idea of taming the cold-hearted Alpha. Will she succeed of taming the Cold-hearted Alpha, or Sofia would give up and ran away from him with her broken heart when she discovered that Alpha Drake will never love her?

Alpha Derek is wild, strong and… horny. After the death of his wife 3 years ago, Derek Compton has not found any woman within and outside his pack attractive and worthy of his attention until he finds a woman from an inferior and enemy pack in the woods. He could kill her to send a message to members of her pack who may think of wondering into enemy territory or satisfy the sudden desire brewing inside him to have her in his bed. Isabel is not only an omega in her pack, she’s also a constantly bullied loser and sometimes treated like an outcast. One night, while she blindly runs from her bullies, she accidentally gets lost in the most fearful and merciless wolf pack territory, the South Park, known for their brutal nature and super strength. Isabel is faced with the option of death or sex with her captor. Death may have been on her wishlist for a long time but the stories of the south’s cruel and merciless killings scare her out of her mind. Also, the new spark of hope that she may(to) find the Southern wolves that killed her parents ten years ago makes her agree to this proposal. Derek keeps lying to himself that he has no feelings for her but is unable to stop himself from protecting her when she was caught snooping around by his men. Isabel’s vendetta is the only thing standing in the way of her falling in love with him - only if she hasn’t. By the way, it is forbidden for the Southern wolves to be together with a wolf from an inferior territory. Alpha Derek made the rules.

Adrian had fallen into his brother's trap. Stripped of his Alpha title, he was exiled from the pack. On the road into exile, he was ambushed by rogue wolves. Broken and hopeless, he stopped fighting altogether, ready to die. As Adrian's kept lover, I was about to abandon him and run for my life — until a flood of glowing comments rolled across my vision. [The villainess is finally showing her true colors. Once she's gone, there'll be nothing stopping the hero and heroine from meeting.] [But she doesn't know the hero is still alive. When he reclaims his Alpha title, the first thing he does is exile everyone who ever betrayed him — the villainess included. She gets torn apart by rogue wolves in the end, and honestly, she deserves it.] My blood ran cold. Before I could even think, I threw myself into the rogues and took a claw strike meant for him. Adrian stared at me in disbelief. I turned back to him, forcing a grin through the pain. "Adrian, don't you dare die on me — who's going to keep me fed?"