What Happens In 'This Is Strategy: Make Better Plans'?

2026-02-14 15:01:23 298
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4 Answers

Dana
Dana
2026-02-17 11:07:30
A friend lent me this after I complained about my team’s 'strategy meetings' that went nowhere. It’s sharp, funny, and full of 'aha' moments—like how Toyota’s 'five whys' technique can uncover root problems faster than fancy analytics. The core message? Good strategy isn’t about being right; it’s about being less wrong over time. I’ve already bought copies for two colleagues.
Kiera
Kiera
2026-02-18 13:04:17
Ever picked up a book that feels like it was written just for you? 'This Is Strategy: Make Better Plans' hit me like that. It's not some dry corporate manual—it’s packed with real-life examples, from small businesses to tech giants, showing how strategic thinking can be messy but rewarding. The author breaks down common pitfalls, like over-relying on data or chasing trends without context, and replaces them with frameworks that actually adapt to uncertainty.

What stuck with me was the chapter on 'anticipating failure.' Instead of just setting goals, it teaches you to map out what could derail them—like competitors, internal bottlenecks, or even your own biases. There’s a whole section on how Netflix pivoted from DVDs to streaming by treating their strategy as a series of experiments, not a rigid plan. I dog-eared so many pages; it’s the kind of book you reread before big decisions.
Uma
Uma
2026-02-18 13:15:14
Imagine a guide that doesn’t just preach 'think long-term' but shows how to do it when everything’s on fire. That’s this book. It blends psychology (why we cling to bad plans) with practical tools, like the 'three horizons' method for balancing short-term wins and future growth. I applied its 'premortem' exercise to a project—asking, 'If this fails in a year, why?'—and it exposed flaws we’d missed entirely. The writing’s conversational, almost like the author’s coaching you over coffee.
Quincy
Quincy
2026-02-19 09:00:40
If you’ve ever felt stuck in endless planning cycles, this book is a lifeline. It argues that most strategies fail because people confuse 'planning' with 'strategy'—one’s about control, the other about navigating chaos. The author uses relatable analogies, like comparing business strategies to chess (but where the board keeps changing). My favorite part was the 'strategy as storytelling' idea: if your team can’t retell your plan in their own words, it’s too complicated. Lightbulb moment!
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