What Are The Key Takeaways From Marketing Management?

Revenge that was supposed to be sweet turned into something else when Ava dumped her ex for cheating on her with her stepsister. She swore she’d never cry over trash again and decided to get her revenge by offering a marriage deal to someone untouchable, handsome and ten times better like the dangerously magnetic billionaire Kylan Kingsley. But payback turns twisted when she learns the man she chose isn’t just rich and ruthless… he’s also her new professor. Desire ignites, rules shatter and a forbidden romance turns addictive. Life is fun, everything is perfect and passion is burning hot until secrets that could ruin them both resurface. And when passion collides with secrets, nothing will ever be the same.

My father was a senior HR executive. He used KPIs to define my life. "Rank top ten in your grade, and I'll give you a B, with a bonus of 250 dollars. "Place in a state-level competition, and you'll get an A, with a bonus of 500. "If your SAT score hits Ivy-level, I'll give you an S+ and a 5,000-dollar year-end bonus." I studied as if my life depended on it, and in the end, I got the acceptance letter. My father slapped a contract down in front of me instead. "Congratulations on onboarding into the next phase. Starting today, your allowance will be structured as base salary plus performance plus attendance bonus. "Base pay is 250 dollars a month, enough to keep you from starving. "To prepare you for a high-pressure work environment, I’ll conduct random inspections. Fail, and your pay gets docked." When I ran a 104°F fever, he cut my attendance bonus, saying my physical resilience didn't meet standards. When I forgot to submit a weekly report because I was buried in schoolwork, he froze all my money. To stay alive, I went behind his back and sold blood at the hospital. At the end of the semester, I held my transcript and scholarship certificate, thinking I had finally earned the highest rating. But my father looked at me without a trace of warmth. "Your S+ bonus has been reallocated. The company decided to invest it in your brother, Harry. He has more potential." I looked at the 100-dollar "consolation prize" he handed me and laughed. So in his company, I didn't even qualify as an "outstanding employee."

During Black Friday, the intelligent system I develop helps the company run highly targeted ads and brings in 30 million dollars in revenue. But when I apply for the project bonus, the director rejects it. "The system is just an auxiliary tool. The performance belongs to the sales department." I hold back my frustration and pull up the system logs. "88% of the orders come from the system's targeted pushes. According to company policy, I should receive a 0.5% commission." The director glances at me, twirling his pen. "If the sales commission doesn't go to the sales department, should it go to you? And your lousy system exceeds the API limit and racks up extra fees. You still owe us a hundred thousand dollars. We'll deduct that from your salary." Three days before Christmas sales are set to begin, the system completely shuts down because of API restrictions. Late at night, the director calls me. I stare at my computer screen. "Since the system is just an auxiliary tool, why don't you start with manual targeting?"

My mom is an HR professional. She uses KPI to determine my entire life. "If you get into the top ten of your grade, you'll receive a B grade as well as a bonus of 500 dollars. If you can achieve a ranking at a state-level competition, you'll receive an A grade as well as a bonus of 1,000 dollars. Of course, if you can get into a top-tier university after scoring well in your SATs, I'll give you an S+ grade as well as a year-end bonus of ten thousand dollars!" I work my ass off in my studies and manage to earn the offer letter to a top-tier university. But that's when my mom puts a contract in front of me. "Congratulations on getting hired. From today onward, your allowances will be determined by the total of your base salary, KPI, as well as your full attendance award. "Your base salary is 500 dollars. It's to make sure that you won't starve to death, at the very least. In order to help you adapt to workplace stress in advance, I'll check on your progress randomly. If you don't meet my requirements, I'll deduct your salary." When I'm down with a fever of 104 degrees Fahrenheit, my mom deducts my full attendance award, claiming that my physical attributes aren't up to par. In order to catch up on my studies, I've completely forgotten to submit my weekly report to my mom. Because of that, she suspends my allowances. So, I have to sell my blood to a hospital behind her back just so I can survive. At the end of the school term, I show my mom my grades as well as the certificate to my scholarship, thinking that I'll be eligible for the highest KPI and the bonus. But that's when my mom tells me coldly, "The company has decided to give your S+ bonus to your younger brother as a form of investment. After all, he has more potential to achieve better results compared to you." As I gaze down at the 200-dollar consolation prize, I can't help but laugh. It turns out that I'm not even worthy of being recognized as a good employee in my mom's company.

I was the company's top sales performer, but I never clocked in or out, and I rarely showed my face at the office. Two-thirds of the employees had never even met me. Yet somehow, I single-handedly dominated the sales numbers, outperforming everyone else and propelling us to the number one spot in the industry. Then came the day they handed out year-end bonuses. Jeffrey Young, the new sales director, fired me on the spot, claiming it was bad luck that I stepped into the building with my left foot first. When I demanded to know what gave him the right, he sneered at me with pure contempt. "Because I'm going to be the future owner of this company! You just got lucky landing a few big clients, and that was all thanks to the company's existing customer base anyway!" He continued, "Let me tell you something... Kieran Campbell, whoever the company gives resources to, becomes the top seller!" I could not help but laugh. All they saw was that I never clocked in, but they never saw me out there day and night, running around to maintain those client relationships. The truth was, in this industry, clients were loyal to me personally, not to the company's brand. I pulled out my phone and called my wife, Melanie Gardner. "When did you get yourself another husband behind my back?"

At the parent-teacher conference, Emery Carey's essay, My CEO Mom, won first place, earning thunderous applause from the class. But the mood soured when my daughter ran to me in tears, her cheeks marked with red handprints. "Emery hit me again. He said I don't belong in his class and spat in my face." I scooped her up and marched to the teacher to demand answers. The teacher brushed it off. "It's just kids' horseplay. Don't blow it out of proportion. Emery's mother is the CEO of Mills Group. Get the picture and pull your kid out. Don't affect the mood." I froze, shocked by the absurdity. Then I dialed my lawyer. "Prepare the divorce agreement. Olivia is leaving with nothing." She'd been using my money to fund her lover and his son. That betrayal would not go unpunished.