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How Many Copies Define A Best Selling Novel?

Heard a book earned "bestseller" status, but sales thresholds seem vague between genres. What's the actual industry benchmark for a fiction novel to be considered a hit?
2025-09-12 13:10:07
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7 Answers

Best Answer
Georgiadis Mbasela
Georgiadis Mbasela
It really depends on the genre, the release date, and how sales are counted for these particular lists (The New York Times, Amazon, etc.). For example, a debut romance could hit an Amazon sub-category list with a few hundred sales within a week’s time frame, while a mainstream fiction title could need thousands of sales daily to hit the bestseller lists. I was amazed at the download velocity of my own debut title Her Price, His Obsession (A Billionaire Dark Romance), which topped the new adult chart on a major platform for months and earned me ‘debut author’ status even without the traditional route of publishing.
2026-08-03
Elise
Elise
The term best-selling novel is often used lightly. If a novel sells 5,000 to 10,000 copies in the first week, then it may enter some of the lists, such as The New York Times, but many other factors influence these lists. Some indie authors consider selling 1,000 copies in a month to be a best-selling novel, whereas major releases need to sell 50,000+ copies to merely break even. As for the definition of best-selling, it changes much like the definition of wealth.

What I find very interesting is that different genres have different numbers that qualify a book as a bestseller. The literary fiction novel can reach bestseller status at 20,000 copies whereas a romance or fantasy novel needs to sell 100,000+ to reach the same status. And then there are the backlist titles. These are books that have sold millions of copies annually for decades. Examples are ‘The Alchemist’ and the ‘Harry Potter’ books. To me, the term bestseller is used more as a marketing term than an actual set of numbers. Many self-pubbed authors already call their debut novel a bestseller after it sold 500 copies and reached #1 in a niche Amazon category. It all depends on how one looks at it and that in itself is very exciting because any book can be a bestseller.
2025-09-14
Daniel
Daniel
When I worked at a bookstore we used to think that ‘bestseller’ was just a term that publishers used to try to shift lots of copies of utter drivel. Industry sources suggest that the sort of numbers that would get a traditional publisher excited are in excess of 10,000 copies, although some titles clearly do much better than this. While novels like Where the Crawdads Sing and Project Hail Mary have sold in their millions, others appear in digital and audiobook formats and absolutely dominate Audible but never see the inside of a physical bookstore. And then there’s the shady practice of bulk buying by celebrities and large corporations who purchase huge quantities of a title in order to artificially boost its sales figures. It’s all a bit of a circus but hey, I’m not going to complain if it brings more reading to people’s attention.
2025-09-16
Jamie Pairama
Jamie Pairama
I was very surprised by this stat, but sales to libraries are not included in copy count of a book. So a book that every library system in the country has, and could reach millions of readers, would only have to sell 20,000 copies to the libraries that already have it to be included in bestseller lists that track consumer sales. These books are enormous in terms of cultural penetration and in terms of how many people read them. But by the industry’s numbers, they are not bestsellers. I would argue that in terms of the ‘most read’ definition of bestsellers, these books are huge. The copy count metric fails to capture the multiplier effect of library borrowing, which is how most books are read. This is a flaw in the bestseller concept that has always existed.
2026-07-31
Ilia Phillips
Ilia Phillips
For comparison, in music a ‘platinum’ album is defined by a certain number of sales and in cinema a ‘box office hit’ is defined by a certain amount of money. The book publishing industry is resisting these clear definitions, possibly because the industry is highly fragmented between hardcover and paperback and between audio and digital versions. Also sales from abroad can take a long time to materialize. Combining all these ‘copies’ into one number is a messy business. Is an audiobook sale a copy or not? What about a digital loan from a library that can result in dozens of reads? The label ‘bestseller’ is fuzzy and powerful and even manipulative at times. The number behind it is not just variable but also measures different things to different people.
2026-08-01

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