Who Is The Publisher Of Geoffrey Moore'S Crossing The Chasm?

2025-07-29 06:21:50 281

1 Answers

Owen
Owen
2025-08-01 03:15:41
'Crossing the Chasm' by Geoffrey Moore is one of those books that keeps popping up in discussions about innovation and marketing. The publisher of this iconic book is Harper Business, an imprint of HarperCollins. They've been behind some of the most influential business titles out there, and this one is no exception. Harper Business has a knack for picking books that resonate with entrepreneurs and tech enthusiasts, and 'Crossing the Chasm' fits perfectly into their catalog. The book itself dives deep into the challenges of bringing high-tech products to mainstream markets, and it's been a go-to guide for startups and established companies alike. HarperCollins, as the parent company, has a strong reputation for publishing quality non-fiction, and this book is a prime example of their commitment to impactful content.

What's interesting about Harper Business is how they've managed to keep 'Crossing the Chasm' relevant over the years. The book was first published in 1991, but its insights into market dynamics and consumer adoption are still cited today. It's not just a book for Silicon Valley types; even folks in traditional industries find value in Moore's framework. The publisher's ability to keep this title in print and updated speaks volumes about its enduring appeal. If you're into business strategy or tech, this is one of those books you'll see recommended everywhere, and Harper Business is the reason it's so accessible. Their distribution and marketing have helped it reach a global audience, making it a staple on bookshelves from startups to corporate boardrooms.
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