Who Publishes The Most Popular Romance Book Series In 2024?

Romance novels have always been a huge part of my reading diet, and 2024 has been no exception. The most talked-about romance series this year is undoubtedly 'Bridgerton: The Next Generation' published by Avon, an imprint of HarperCollins. Julia Quinn’s original 'Bridgerton' series took the world by storm, especially after Netflix adapted it, and this continuation has been eagerly anticipated. The new series follows the children of the beloved Bridgerton siblings, blending the same wit, humor, and steamy romance that made the original so addictive. Avon has done an incredible job marketing the series, with lavish cover designs and social media campaigns that have kept fans engaged. The books are everywhere—from TikTok recommendations to bookstore front displays—and it’s clear they’re dominating the romance genre this year.

Another major player in 2024 is Berkley, a division of Penguin Random House, with Tessa Bailey’s 'Happily Ever After' series. Bailey’s books are known for their sizzling chemistry and relatable heroines, and this series is no exception. Berkley has capitalized on Bailey’s massive fanbase by releasing each book with exclusive retailer editions, driving pre-orders and hype. The series has been a staple on bestseller lists, and Berkley’s strategy of staggered releases keeps readers hooked. What sets Berkley apart is their focus on community-building; they host virtual events with authors and readers, making the publishing experience feel personal. For anyone who loves contemporary romance with a touch of humor and heat, this series is a must-read.

Finally, St. Martin’s Press has made waves with Emily Henry’s 'Summer of Love' trilogy. Henry’s books are a masterclass in emotional depth and sparkling dialogue, and St. Martin’s has positioned her as the queen of modern romance. Their marketing leans heavily into the aesthetic appeal of summer love, with pastel covers and beachy vibes that resonate on Instagram and Pinterest. The publisher has also been smart about leveraging Henry’s crossover appeal—her books are as likely to be found in literary fiction sections as they are in romance. This series has been a hit with both critics and readers, proving that St. Martin’s knows exactly how to publish a romance that feels fresh and timeless.