How To Do Nothing: Resisting The Attention Economy

Three days into the silent treatment, Derrick—my fiancé and CEO—greenlit his assistant's pitch for a self-driving road trip. He expected me to flip, like always. I didn't. A month later, he came back and saw it—I wasn't the same. He backed Molly, stole my project, and thought I'd explode. I didn't. I just helped her draft the proposal. He trashed everything I built, just so she could snag her year-end bonus. I didn't fight back. Took the blame, took the hit. Molly was all smug. "See? Told you. You can't go at Yara head-on. Give her the silent treatment—she folds. She's scared of losing you. That's why she's playing nice." Derrick ate it up. Called her smart. Then he pulled me aside—offered a raise, a promotion, even a fancy wedding. First time he'd ever brought it up. But he missed one detail: he'd already signed off on my resignation while he was off playing road trip king. And I'd already dumped him. That was it. Clean cut. Nothing left.

On Christmas Eve, my parents and my fiancé, Ivano Dominici, finally agree to accompany me to Iberion to see the aurora. But when I arrive there, they never show up no matter how long I wait. I send messages to ask. They reply helplessly that something urgent has come up at the last minute and tell me to go to the observation point and wait. I stand alone on the icy field, turning back every few minutes to look at the road behind me. When my hands grow numb from the cold, I scroll my social media feed and see a recent post from my younger sister, Giada Soave. Holding gifts in her arms, she sits beneath a luxurious crystal Christmas tree with my parents embracing her from both sides. Ivano stands behind her with his hand resting lightly at her waist and his eyes full of tenderness. The caption reads, "Merry Christmas, I'm grateful to spend the holiday with those who love me most!" The comments section buzzes with blessings, praise, and envious messages. I stare at the screen for a long time without moving. This is not the first time they break their promise to me because of Giada. But this time, I do not argue or make a scene. I simply type and send one line calmly in the comments, "I wish your family of four a Merry Christmas." I finally let go of my obsession and stop waiting for people who will never come to me. But when I quietly step away, the ones who cannot let go turn out to be them.

After Nathan Seville stands me up for the seventh time we're supposed to register our marriage, I finally cut all ties with him—completely and on my own terms. If he shows up at a gathering, I don't go. If he's invited to perform at the college anniversary, I leave early. The moment my company decides to work with him, I resign on the spot. Even on Christmas Eve, when he shows up at my house with gifts, I make up an excuse about needing to visit someone. Calls? Blocked. Socials? Deleted. My strategy is simple—cut it all off. I don't reach out, and he has no way of finding me. For the first 30 years of my life, I spent most of it loving him with everything I had. I cared for him, supported him, and waited for him. But after being left hanging for the seventh time at the City Hall, I finally wake up. I don't want to live like this anymore. Even if I end up alone, it's still better than spending night after night waiting in an empty house that never feels like home!

I have a severe case of logorrhea. Only speaking makes me feel alive. My classmates all call me a freak, but Marvin Britt is the only one willing to listen to me. One day, I bring some homemade soup over to see him, only to catch him holding his junior's hand. "Lexie, your voice is so lovely, unlike my wife at home. She sounds like a squawking duck. It's exhausting." My hands shake so violently that I drop the thermal flask. The commotion angers a nearby madman, who forces a bottle of boiling water down my throat. With my mouth full of blood and blisters, I realize I need proof. I send Marvin—a lawyer—a frantic voice note to accompany me to the police station for evidence. Marvin shoots back a single word—"Noted". Of course. He doesn't even listen to it, as usual. He used to reply to everything I said with voice notes at least a minute long. But we hit the seven-year itch, and he's sick of my endless talking. Leaving the hospital, I stare at my diagnosis of permanent mutism and laugh bitterly. He must be thrilled. His world is finally quiet.

My roommate had a peculiar knack for pestering everyone into liking her posts on social media, all so she could collect enough likes to claim some prize or another. It was her way of life—nagging, nudging, and guilting us into clicking that little thumbs-up. One time, the campus beauty queen liked my roommate's ad for a facial mask. Not long after, she was in a horrific car accident. The vehicle caught fire, and her face suffered severe burns, leaving her disfigured beyond recognition. Meanwhile, my roommate seemed to undergo a miraculous transformation, her complexion turning porcelain fair and flawless as though she'd been kissed by the heavens. Then there was the academic prodigy, a shoe-in for graduate school, who liked her tutoring service post. Shortly after, he was exposed for academic fraud, and his once-brilliant reputation was reduced to ashes. Strangely enough, my roommate's research paper suddenly won an award, catapulting her to fame and fortune. And me? I fell into her trap too. I liked her rental agency ad, and before I knew it, my world crumbled. A scandal erupted, revealing that I was the result of a mix-up at birth. It turned out she was the long-lost child of wealth and privilege—a hidden gem cast into the rough, now reclaimed by her rightful family. As for me, I was packed off to the countryside village she had escaped from and forced into a brutal marriage with an old man. My life became a living hell, and eventually, I died there, broken and forgotten. But fate wasn't done with me yet. When I opened my eyes again, I found myself back on the day my roommate begged me to like her post in exchange for yet another prize.

This was the hundredth time Mom caught Dad throwing thousands of dollars at social media influencers. She didn't scream or make a scene for the entire construction crew to laugh at anymore, nor did she pause her work. Dad thought she had finally learned her place and grown sensible. The very next month, he invited every single worker on the job site to attend his wedding. However, he kept Mom and me out of it. When the workers returned, they were all gossiping about how Mom, the worn-out house-cat, had been replaced by a beauty. The bride was a meticulously dolled-up young woman. I had seen her on his phone many times. Every time, she would be wearing next to nothing, dancing on camera while calling my dad her "Big Spender", right before Dad transferred amounts of money to her with many zeros at the end. Mom looked calmly at them. Unfastening her apron, she thrust the spatula into the woman's hands. "The workers' massive daily meals will be on you from now on." Dad's expression hardened instantly, and he slapped Mom's hand away. "Are you out of your mind?! There are over a hundred people on this site. How could you possibly make Abigail cook for them? It would wear her out! She married me to live in luxury!" "And living in a shack on a construction site isn't too much for our daughter?" The young woman stepped forward to play the peacemaker. "Oh, I heard you and my husband started working on construction sites together ten years ago. The kid must be totally used to it by now. "You can just stay on as the housekeeper. I won't kick you guys out." As if granting charity, Dad commanded Mom, "Hurry up and thank Abigail for her generosity. She's the new matriarch around here. We're all one family now." Mom didn't say another word, simply closing the drafty corrugated tin door. "Bailey, I saved up a bit of money. How about I take you somewhere else to go to school?"