KOTLER ON MARKETING

Jesse is an indie-band producer, a hedonistic ass, and a cynic. He doesn't believe in the idea of love and romance. For him it was all about clinical sex, small talks over cigarettes, and detached one-night stands. Everything was less about connection and more about hooking-up. And then he meets K. The beautiful, mysterious and dangerously alluring K. There was just something about K that pulled him to her. Challenged and charmed, Jesse goes on to pursue her. They get into an unlikely relationship, that pushes both their emotional, psychological and physical boundaries. ********************************************** 'K.' tells us the story of a young adult in New York, who use dating apps to meet others for fun with no strings attached. It will soon develop to another direction, as the protagonist evolves - both psychologically and emotionally.

My father was a senior HR executive. He used KPIs to define my life. "Rank top ten in your grade, and I'll give you a B, with a bonus of 250 dollars. "Place in a state-level competition, and you'll get an A, with a bonus of 500. "If your SAT score hits Ivy-level, I'll give you an S+ and a 5,000-dollar year-end bonus." I studied as if my life depended on it, and in the end, I got the acceptance letter. My father slapped a contract down in front of me instead. "Congratulations on onboarding into the next phase. Starting today, your allowance will be structured as base salary plus performance plus attendance bonus. "Base pay is 250 dollars a month, enough to keep you from starving. "To prepare you for a high-pressure work environment, I’ll conduct random inspections. Fail, and your pay gets docked." When I ran a 104°F fever, he cut my attendance bonus, saying my physical resilience didn't meet standards. When I forgot to submit a weekly report because I was buried in schoolwork, he froze all my money. To stay alive, I went behind his back and sold blood at the hospital. At the end of the semester, I held my transcript and scholarship certificate, thinking I had finally earned the highest rating. But my father looked at me without a trace of warmth. "Your S+ bonus has been reallocated. The company decided to invest it in your brother, Harry. He has more potential." I looked at the 100-dollar "consolation prize" he handed me and laughed. So in his company, I didn't even qualify as an "outstanding employee."

I was the company's top sales performer, but I never clocked in or out, and I rarely showed my face at the office. Two-thirds of the employees had never even met me. Yet somehow, I single-handedly dominated the sales numbers, outperforming everyone else and propelling us to the number one spot in the industry. Then came the day they handed out year-end bonuses. Jeffrey Young, the new sales director, fired me on the spot, claiming it was bad luck that I stepped into the building with my left foot first. When I demanded to know what gave him the right, he sneered at me with pure contempt. "Because I'm going to be the future owner of this company! You just got lucky landing a few big clients, and that was all thanks to the company's existing customer base anyway!" He continued, "Let me tell you something... Kieran Campbell, whoever the company gives resources to, becomes the top seller!" I could not help but laugh. All they saw was that I never clocked in, but they never saw me out there day and night, running around to maintain those client relationships. The truth was, in this industry, clients were loyal to me personally, not to the company's brand. I pulled out my phone and called my wife, Melanie Gardner. "When did you get yourself another husband behind my back?"

This book was released back when I was trying to get traction on it a very long time ago. I’ve never made a single dime from this company, but they’d like to keep my book forever. Even when I did the writing every single day thing and should’ve gotten a “publishing bonus.” It never happened. So they don’t get to keep making money off of me and my writing. This was a much older draft than what I’m currently trying to publish anyway.

After half a month of nonstop overtime, I secured a contract worth over ten million, pulling the company back from the brink of collapse. My boss, Richard Gray, was overjoyed. At the celebration party, he called me the pillar of the company and announced that he would reward me with a bonus. However, when the end of the month came, and I opened my payslip, I froze. Negative 250 dollars. A negative commission? I actually owed the company 250 dollars? I immediately called the finance department, asking if there was a mistake on my payslip. They replied, "No mistake. This is the cost calculation formula that Mr. Gray personally instructed us to use. He said you'd understand once you saw it." I went straight to Richard for an explanation. He laughed. "The contract that you signed, after factoring in the concessions, upfront resources, and hidden expenses, left the company with a net loss of 150 thousand. Since the loss was due to your personal decisions, you're responsible for five percent. That totals to 7500. "Considering how hard you worked, we deducted it from your base salary first. But your salary wasn't enough, so you still owe the company 250. Don't worry. The company treats its employees well. We'll write that off." Soon after, he awarded 100 thousand dollars to the newly arrived intern. I watched the newcomer, probably connected to Richard, cheerfully treat the entire company to dinner with her bonus, and something inside me just snapped. From that day onward, I did the bare minimum. I clocked in. I clocked out. Nothing more. Later, when a critical project went catastrophically wrong and the company faced a colossal compensation demand, Richard came begging me to fix it. I just smiled and said, "Sorry, Mr. Gray. I've already resigned. If there are any problems, you can ask the intern who got the 100 thousand dollar bonus to handle it."

Kane Porter was as boring as his name implied. Of all the financial coordinators under me, he was the one least likely to be interesting on an intoxicated evening. Kane was quiet, well-mannered and nobody was friends with him. I was his boss and I got along well with everyone until I came across a problem. The account I'd been skimming from had a good hunk of change missing now. Not good. How could I have it investigated without flagging myself for the ten thousand dollars I'd 'borrowed'? There was only one thing I could do. Porter was a nice guy. He'd help me out. No one could be safer to ask...