How Did Time Magazines Choose Their Person Of The Year?

I still get a little twitch of curiosity whenever a familiar masthead gets tweaked, and 'TIME' changing its logo is one of those small cultural shocks. For me it’s not just about aesthetics — it’s a mix of practical needs and signaling. Older magazine logos were designed for ink on paper, huge newspaper headers and tidy print layouts; now they have to sit comfortably in tiny browser tabs, mobile apps, social thumbnails, and podcast art. That forces simpler, cleaner shapes and tighter spacing so the name reads at a glance. There’s also the brand story bit: tweaks can signal a shift in editorial focus or audience. A sleeker type treatment can feel more modern and approachable to younger readers, while keeping core elements (like color or a strong serif hint) preserves that history. Behind the scenes there’s user testing, legal checks for trademarks, and designers juggling responsive versions for every platform. I like to think of redesigns as dress rehearsals for the next decade — sometimes awkward at first, but usually smarter for long-term use.

If you're trying to dig through old issues of 'Time', there's a surprisingly friendly mix of official and library routes that actually work. First, check 'Time's own archive — the site has a searchable archive and a feature called the 'Time Vault' that curates older pieces. Some articles are free, others sit behind a subscription, but you can often preview headlines and dates which makes hunting down a specific issue way easier. Beyond the official site, public and university libraries are gold mines. Databases like ProQuest, Gale, and EBSCOhost commonly carry full-text and scanned magazine runs; you just log in with a library card or university credentials and search by publication and date. If you live near a library with microfilm holdings, that old-school route still works great for whole issues, and librarians can help with interlibrary loan if your branch doesn’t own a particular year. For free options, try the Internet Archive and Google Books — both have scanned magazines and back issues, sometimes full PDFs. WorldCat helps locate physical copies in nearby libraries. If you need a single issue, online marketplaces or 'Time's back-issue shop can be faster, though pricier. I tend to bounce between a quick Time site search, my library portal, and the Internet Archive depending on whether I want one article or to get lost browsing entire issues.

I get a little thrill hunting down old magazines, so here's how I go after vintage issues of 'Time' when I'm feeling like a treasure-hunter. My first stop is always online marketplaces — eBay for auctions and Buy It Now finds, Etsy for curated single issues, and AbeBooks or Alibris for back-issue sellers who list by date. I set saved searches and email alerts for specific covers or years that mean something to me (like family births or historic events). When buying, I always ask for detailed photos of the cover, spine, and any tears; condition matters way more than the photo in the listing. If I want something rarer, I check specialized auction houses and dealers like Heritage Auctions or regional auction houses that handle ephemera. Local thrift stores, estate sales, and used bookstores surprise me more often than you'd think — I once found a mint 1970s issue in a box at a garage sale. I also lurk in collector groups on Facebook and Reddit, trade with other folks, and occasionally buy a bound volume from a library sale. Shipping and packaging are crucial: insist on archival sleeves or sturdy packaging to avoid bent corners, and don't be shy about asking for provenance or return options. It feels good to hold a piece of history, especially when the cover art is a mini time capsule of style and attitude.

I’ve been juggling magazine subscriptions for years, so I can break this down in a way that actually helped me decide what to keep and what to cancel. Generally, subscriptions to newsweeklies like 'Time' tend to have three main pricing tiers: digital-only, print-only, and a print+digital bundle. Digital-only is usually the cheapest — often a few dollars a month — because there’s no printing or shipping. Print subscriptions climb higher thanks to physical production and postage, and bundles are priced somewhere in between or slightly above print alone. Premium competitors like 'The Economist' or 'The New Yorker' often charge noticeably more, because of niche long-form content and exclusive perks. Then there are promos and third-party sellers. I snagged my best deals through holiday promos, student discounts, and retailer bundles (Amazon and Apple News+ sometimes make a big difference). If you’re international, factor in shipping — that turned a $30 US subscription into a $70 annual cost for me. My tip: always convert to cost-per-issue and check whether digital access and archives are included before you commit.

My jaw dropped flipping through an old box of magazines when I stumbled on some of the covers people still talk about — those images that stick in your head even if you didn't grow up with the issue. For me, the most iconic Time covers are the ones that captured a turning point: the 1966 cover asking the blunt question 'Is God Dead?' with that stark question mark, because it showed a magazine willing to stare at cultural anxieties. Then there's the 1969 'Man on the Moon' coverage — that lunar photograph and the triumphant tone felt like a collective exhale. I can't help but linger on the tragedy covers, too: the 1986 shuttle Challenger issue that froze a nation in grief, and the post-9/11 issues with the smoldering skyline and firefighters; those images became part of our shared memory. Political moments show up as icons as well — the Watergate-era covers around Nixon’s resignation and the 1979 portrait of Ayatollah Khomeini, which signaled a seismic shift in geopolitics. Also, portraits like the 1999 'Person of the Century' with Albert Einstein and the issue after Princess Diana’s death are timeless because the photographs are so intimate. Each one works differently: some shock, some console, some celebrate. Whenever I come across one of these covers I end up telling anyone nearby what a weird, powerful job a single image and a headline can do.

I get a little giddy whenever the topic of magazine portrait photographers comes up, especially when 'Time' is on the table. Over the years 'Time' has commissioned and run portraits by some of the most celebrated names in photography, and those images stick with you. Platon is an easy one to call out — his tight, authoritative headshots of world leaders have become almost synonymous with modern political portraiture. He tends to crop close and make eyes the focal point. Annie Leibovitz shows up a lot in my mental gallery too; her cinematic, staged celebrity portraits have crossed into the pages of 'Time' alongside her work for other big outlets. Mark Seliger brings a warmer, more intimate energy to many magazine covers, and Yousuf Karsh’s dramatic, chiselled-light portraits (think classic mid-century figures) are the kind of images that magazines like 'Time' have republished or referenced for decades. There are also photographers like Richard Avedon and Steve McCurry whose work has intersected with major news and feature outlets, sometimes appearing on 'Time' covers or in special issues. If you’re hunting specifics, the best fun is flipping through the 'Time' cover archive and checking photo credits — it’s a rabbit hole I happily fall into on slow afternoons.

I've spent way too many weekend mornings digging through dusty boxes at flea markets and library sales, and from that messy hobby I’ve learned which Time special issues tend to be the rarest — and why they matter. Top of the list for collectors is the very first issue (March 3, 1923). There aren’t many of those in circulation, and the ones that survive are usually worn or taped, so a clean copy is prized. Early 'Man of the Year' covers, especially Charles Lindbergh’s 1927 issue, also show up on rarity lists because first-run printings were smaller and collectors target those iconic moments. Wartime specials — V‑E Day and V‑J Day issues — were massively important when published but sometimes issued in variant 'extra' formats that were pulped or discarded later, making intact copies uncommon. Then there are controversies that shrink surviving copies: the April 1966 'Is God Dead?' cover prompted some people to destroy copies in protest, which paradoxically makes the issue rarer today. Major assassination and death issues (JFK, MLK, RFK) are historically significant and often sought after, particularly if they’re in good condition with original mailing labels or uncut pages. Beyond historical moments, misprints, alternate covers, promotional proofs, and limited-run commemorative supplements can be surprisingly scarce. If you’re hunting, always check condition, provenance, and whether a copy is an original newsstand issue or a later reprint — that’s where value really jumps for collectors.

I still get a tiny thrill when I see an old magazine tucked into a flea-market box, and with Time covers it’s the early and historically pivotal ones that tend to bring the big bucks. Early issues from the 1920s and 1930s — especially the very first issue from 1923 — are always hunted because they’re scarce and mark the beginning of a cultural institution. Issues tied to huge events, like wartime covers from the 1940s, the Moon-landing issue in 1969, or the editions around presidential assassinations, spike demand simply because collectors want a physical piece of history. Condition and rarity are huge here: a torn spine or water damage will smash value, whereas a well-preserved, high-grade copy can command much more. Signed copies, variant covers, and printing mistakes are another wild card — those oddities sometimes push price way up in niche circles. If you’re curious about concrete prices, look at completed sales on auction sites and specialist auction houses; I’ve seen early Time issues sell for hundreds to thousands of dollars, and in truly exceptional cases, rare copies reach into the tens of thousands. It’s a collector’s market that rewards patience, research, and a good eye for condition.