ACC
Hilton Hotels & Resorts, Holiday Inn, Nikko Hotels are some typical examples of hotel chains.
3.0 Dimensions of social media marketing
Five dimensions are included in SMM: Interactive, electronic word of mouth (eWOM), trendiness, entertainment and customization (Kim and Ko, 2012). 1) Interactive means the “old-fashioned one-way communication is changed to interactive two-way direct communication” (Kim and Ko, 2012). This suggest that not only the merchant can receive the feedback that the customer provides, but also does the other (potential) customer. As a result, the business may promptly improve their products or services accordingly and other consumers could view the feedback as consult.
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