The "Happy Family" narrative was a beautiful story. It was warm, it was redemption-filled, and it played very well on Instagram.But Monday morning at 9 AM, the narrative hit the cold, hard wall of Quarterly Earnings.Aurora sat at the head of the conference table in the AVA flagship. Her team—Elias, Sophia, the head of production—looked grim.On the screen was a market share analysis for the luxury outerwear sector.AVA was up 12%.Cross Empire was down 3%.It was a victory. A clear, quantifiable win.But Aurora didn't feel triumphant. She felt... complicated."This is good," Elias said, tapping the screen with his cane. "We are eating into their market share in Europe. The 'Fortress' coat is outperforming their 'Legacy' line by two to one.""It's better than good," Sophia added, scrolling through her tablet. "The press is framing it as a 'David vs. Goliath' story. The agile, female-led brand versus the monolithic, old-school giant.""The giant," Aurora murmured, "is currently making
ปรับปรุงล่าสุด : 2026-01-28 อ่านเพิ่มเติม