Emily's POVThe two weeks that followed had the particular quality of a held breath.Not paralysis — the work continued, the days moved through their ordinary sequence, the consultancy expanded into the spaces it was growing into. Tuesday's meeting with the technology company went well, better than well. Their platform transition problem was exactly the kind of problem the reframe addressed: not a technical question but a language question, the gap between what the product actually did and what the people inside the company were able to say about it. The founder, a woman named Priya Sharma, had sat across the conference table in the Los Feliz office and listened to the reframe and then said, with the particular relief of someone who has been trying to articulate something for a long time: that's exactly it. That's what we've been unable to say.Maya had been in the room. Afterward, walking back from coffee down the street, she had said: I want to learn how you do that. The first conta
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