- SIERRA"Hey, Sarah, do these font mockups look too... I don't know, too exaggerated for an artisanal goat cheese label?"I looked up from my laptop, rubbing the small of my back where a dull, constant ache had been nesting since six a.m. Toby Houghton, my first actual hire, a twenty-two-year-old kid fresh out of MassArt who always wore beanies, was shoving an iPad toward my face."It looks like a heavy metal band logo, Toby," I said, squinting at the sharp, jagged black lettering. "We’re trying to sell organic dairy to suburban moms in Brookline, not launch a mosh pit. Soften the edges. Make it look like the goat had a happy childhood.""Got it. Happy goat vibes. On it," he muttered, shuffling back to his desk.His desk was actually a door we’ve balanced on top of two plastic filing cabinets near the drafty front window. Next to him was Maya Hensley, our copywriter, who was currently mainlining iced coffee and typing so fast it sounded like a machine gun.Maison Nova Creative was of
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