It began at Monday's weekly meeting. Linnea Gardenia, my childhood friend's new girlfriend, started attacking me right from the start.The sales director had just finished reporting on the new clients' sky-high conversion costs when the atmosphere in the conference room instantly turned icy.Luke Zephyr, my childhood friend, rubbed his forehead and looked at me. "Savannah, what does the data team have to say?"Before I could answer, Linnea cut in, saying, "Mr. Zephyr, may I say something?"Luke had always indulged her. "Go ahead."Linnea stood, her eyes fixed on me. There was no mistaking the challenge in them."Savannah, I studied the data. The reason we've been able to retain our existing clients is that our ad campaigns have a conversion rate as high as 30 percent. That's impressive. However, I also noticed that the cost structure of this model is far too rigid."The iteration cycle is slow, too. It relies entirely on the algorithm and lacks any real insight into human behavi
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