Which Books About Growth Do Startup Founders Recommend?

On my commute I often flip through a quick stack of the most recommended books and mentally triage what to read next. For practical growth guidance that founders actually use, I’d reach for 'The Lean Startup' and 'Running Lean' for experiment-driven product discovery, 'Hacking Growth' and 'Traction' for channel tactics and acquisition frameworks, and 'Hooked' for building product habits that stick. When the company’s team and processes start creaking, 'The Hard Thing About Hard Things' and 'High Growth Handbook' are the ones I go to for leadership and scaling playbooks.

My no-nonsense tip: pick one chapter, extract one experiment, run it in seven days, and iterate. Pair 'Measure What Matters' with a weekly OKR review and you’ll avoid shiny-object syndrome. Lighter reads like 'Atomic Habits' help keep founder routines sane, which matters more than you think when growth gets messy.

Some nights I curl up with a stack of books and a half-empty mug and think about which titles actually helped me grow a company versus which just felt inspiring. Over the years, founders I know keep pointing me back to a core set of reads. If you want a practical short list: 'The Lean Startup' (mindset for rapid testing), 'Zero to One' (contrarian thinking about building something unique), 'Hacking Growth' (tactical growth loops and experimentation), 'Hooked' (product design for habit formation), 'Traction' (channel selection and prioritization), 'High Growth Handbook' (real-world scaling playbooks), and 'The Hard Thing About Hard Things' (management during chaos). Mix those with 'Measure What Matters' for OKRs and 'Blitzscaling' for when you need to prioritize speed over efficiency, and you’ve got a pretty robust bookshelf.

What I find useful—rather than treating these as inspirational monoliths—is turning them into living playbooks. For example, after reading 'Hooked' I sketched a retention loop for our onboarding and turned each step into A/B tests. 'Hacking Growth' taught me how to structure cross-functional growth teams; we ran two-week growth sprints where each hypothesis had success metrics and an owner. 'Measure What Matters' forced us to stop using vanity metrics and actually track the inputs that drove outcomes. On nights when things fell apart I’d re-open 'The Hard Thing About Hard Things' and get oddly comforted: the brutal honesty about hiring, firing, and getting through product-market pain is oddly calming when you’re knee-deep in crisis.

If you’re picking an order: start with 'The Lean Startup' and 'Running Lean' to learn the experiment-first mindset, then read 'Hooked' and 'Hacking Growth' to build product loops and growth processes. Save 'Blitzscaling' and 'High Growth Handbook' for when you’re actually scaling a team across multiple functions. Also, don’t just read—summarize each chapter into 1–2 experiments you can run in the next week, keep a growth notebook, and discuss those notes in standups. And hey, if you’re into podcasts and long-form essays, First Round Review and a few Reid Hoffman interviews often expand on these book ideas with concrete modern examples. I still pull one of these off the shelf before big decisions; they keep me honest and curious.