Which Booktok Trending Hashtags Attract Fantasy Novel Fans?

2026-07-16 14:56:47
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4 Answers

Charlotte
Charlotte
The challenge tags are a don't sleep on them opportunity! #SpookySeasonBooks & #FantasyBingo both get a ton of traction during certain times of the year. People even make TBR lists for them. The recommendations you see for challenge books are way more varied than what you'd normally find on #BookTok because people are reading along with the challenge theme for a temporary period of time and therefore are super engaged.
2026-07-17
Ashton
Ashton
The most effective tags are probably the super-niche ones that are almost inside-joke tags. #foundfamily, #morallygreymmc, etc. You won't find any Colleen Hoover under #morallygreymmc, but you'll find all the right people for readers looking for Kaz Brekker and Rhysand type characters. The recommendations in these threads are curated by actual fans, as opposed to the rest of BookTube who are just following an algorithm. I found some of my favorite underrated series in the #grumpysunshine tag for fantasy books. The tag is huge in fantasy circles for some reason.
2026-07-20
Will
Will
Just one of the many challenges that fans of fantasy books face on BookTok is trying to “ride the hashtag wave.” Large, very popular hashtags like #fantasyromance (which has over 12B views) are so crowded that it’s almost impossible to see anything among all the videos. Good for a first impression of a book, but otherwise not really very useful for people looking for new books to read. I follow many of the more specific hashtags for particular tropes or moods like #villianromance or #darkacademia for example. There is much more interesting content in these kinds of groups, mostly deeper cuts than the same old ten most popular books.

Tying discussions to the ‘vibe’ of a particular read also seems to yield more meaningful conversations. That’s why #CozyFantasy and #GothicFantasy have been gaining so much traction. They’re subsets that promise a certain mood or atmosphere, acting much like filters on a dream vacation would for potential travelers.
2026-07-20
Mia
Mia
The bigger tags for this community are #fantasyromance #romantasy and #yalit (for younger protagonists). Just check #bookrecs for general lists of book recs and then scroll through and add ‘fantasy’ to the end of the search. There’s usually fan made art, quotes and even theories for really popular series like #acotar or #shadowandbone.
2026-07-21
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