Why Do Companies Adopt Digital Minimalism In Remote Work?

Three days into the silent treatment, Derrick—my fiancé and CEO—greenlit his assistant's pitch for a self-driving road trip. He expected me to flip, like always. I didn't. A month later, he came back and saw it—I wasn't the same. He backed Molly, stole my project, and thought I'd explode. I didn't. I just helped her draft the proposal. He trashed everything I built, just so she could snag her year-end bonus. I didn't fight back. Took the blame, took the hit. Molly was all smug. "See? Told you. You can't go at Yara head-on. Give her the silent treatment—she folds. She's scared of losing you. That's why she's playing nice." Derrick ate it up. Called her smart. Then he pulled me aside—offered a raise, a promotion, even a fancy wedding. First time he'd ever brought it up. But he missed one detail: he'd already signed off on my resignation while he was off playing road trip king. And I'd already dumped him. That was it. Clean cut. Nothing left.

I was dragged online by one of my own employees. According to her post, I was a stingy boss who refused to give out holiday gift boxes for Memorial Day weekend. What the internet did not know was that my company already had a long-standing tradition. Every holiday, and even every employee birthday, each person received a $300 gift card without fail. But once the whole internet started tearing me apart, I decided to give everyone exactly what they claimed they wanted. I issued a company-wide notice. To respect everyone’s demand for a more “thoughtful” holiday gesture, this year’s Memorial Day gift cards would be canceled and replaced with holiday gift boxes for all employees. The moment the notice went out, the entire company exploded. Employees crowded outside my office, begging me to bring the gift cards back.

I'm Serena Sorrento, the sole daughter of Don Salvatore Sorrento. After seeing the news of a female employee getting stalked and assaulted by a stalker on her way home from work, I spend millions of dollars arranging specialized cars for every female employee in my company when they get off work at night. At first, I thought I'd receive a "thank you" from them. But those employees have the gall to criticize me on various major social media platforms. "Our boss is practically forcing us to work overtime!" "Why must employees hand over the information of their home addresses to the company, anyway?" "Since our boss has money to buy those luxury cars, she might as well give us the money right away!" The entire Internet bashes me for capitalizing on my charity, gloating about my wealth, and not knowing what my employees actually want. After receiving a bombardment of insulting and humiliating text messages, I decide to take the Internet's advice and call for a mandatory company meeting. "After receiving the sincere feedback from all the employees, I shall terminate the specialized pick-up service from today onward. Instead, I shall have it reclassified as a transportation allowance. Those who are eligible shall receive 100 dollars per month." As soon as the announcement is made, the entire company goes crazy.

The company had been losing money for two consecutive years. That year, with our biggest client suddenly going out of business, we lost nearly ten million dollars in receivables. On New Year's Eve, I sent out a company-wide apology email after much deliberation. The email stated, "At this moment, I regret to inform that we can only increase each employee's monthly salary by 20 dollars this year." An intern named Ingrid Little took a screenshot of the email and posted it online. In no time, her post started trending. The entire internet criticized me for being fake and pretending to be poor. They said that my shameless act was a blatant insult to my employees' hard work. "20 dollars doesn't even cover commuting!" "Why hasn't this garbage company gone under yet?" Ingrid replied to each comment with the same line: "I don't care about the money. I just feel insulted. I'm quitting tomorrow." The next day, I walked into the office with bloodshot eyes and turned on the company-wide broadcast. I announced, "Since some people believe I've insulted their dignity, you may submit your resignation immediately. However, you will no longer be entitled to the year-end bonus of 20 thousand dollars." Everyone gasped in disbelief. Ingrid turned completely pale, and some workers even rushed into my office impulsively. "Boss, this has nothing to do with me! I stand with the company!" After all, my company had increased salaries for 37 consecutive years and given an average raise of over 2,000 dollars each time. They wouldn't find a company like mine elsewhere.

At 9:00 a.m., just as I arrived at the office entrance, two police officers stopped me. "Mr. Clarke, someone reported that you haven't shown up at work for a long time and that they couldn't reach you. They were worried that you might have been in an accident." I was shocked. I thought they had the wrong person. I had gone to work on time every day for the past six months. Sometimes, I even stayed late at the office until midnight. How could my company not be able to contact me? "You must have the wrong person. I go to work every day. Everyone at my company can prove it!" "The people who reported you missing are from your company."

I've founded a company that doesn't encourage overtime shifts, pays everyone on time, and doesn't impose performance evaluations on the employees at all. My employees are free to bring their pets to work. All of their applications for leave will be approved immediately. Heck, they have unlimited leave as well. I originally think that my employees will like me a lot thanks to these benefits. But I never expect my company to be featured on the Internet one day. It even gets labeled as a sweatshop, much to my shock. "Guys, I can't believe I got hired by a sweatshop company. The boss is extremely stingy who pays us low wages while pretending to be a nice guy this whole time!" My company is then shown in the video. The narrator's voice has been edited, so I can't tell whose voice it is. As I stare at the tranquil office scene in real-time, I find myself falling into deep thought. Meanwhile, the video is still going on. "Let me tell you how evil my boss is. Every other company tends to distribute gifts during the holidays that like food and luxury items. But my boss doesn't bother giving us any of the gifts. He uses the excuse that our company is a very flexible and humane company, so we don't do any gift-giving at all. As if! "He also claims that we don't have to undergo any performance evaluation. In other words, that means our wages aren't transparent at all. Maybe he's been secretly docking our pay behind our backs this whole time! "Being paid thousands of dollars for this job is already bad enough! To make things worse, I'm forced to listen to my boss boast about everything in the world! Do I look like I have that much time on my hands to listen to him blabber? I'm not his mom, for crying out loud!" Everyone in the comment section doesn't hesitate to lash out at me. "Holy shit, I can't believe such soul-sucking companies still exist! Poor you!" "Why are you still staying in that stupid company? Hurry up and leave! If I were you, I wouldn't be able to stay there for a minute longer!" "That's right! That boss of yours is an evil capitalist! He deserves to die!"