How Can An Ibooks Author Pitch To Apple Books Editorial Teams?

If you're aiming to get your book in front of Apple Books' editorial teams, start by treating the pitch like a tiny, irresistible storefront for your work. I always tell friends to polish everything first — clean EPUB (EPUB3 if possible), a strong, thumb-stopping cover, and a description that hooks in one or two lines. Apple editors rarely have time for fluff, so your lead paragraph should make them picture the reader who can’t put the book down. Make sure your metadata is squeaky-clean too: exact title, subtitle, language, categories that fit (pick one primary and a couple sensible secondary ones), and a handful of sharp keywords that actually match how readers search.

Next, learn the submission routes and how to ask for consideration. You can distribute directly via the Apple Books for Authors portal or use an aggregator (like Draft2Digital, Smashwords, or others) — both paths lead to Apple’s catalogue, but aggregators sometimes have relationships that can help with visibility. Once your book is uploaded and available on the platform, look inside the author/dashboard area for a way to request editorial consideration or contact editorial — there’s usually a ‘submit for featuring’ or contact form in the Apple Books for Authors resources. If you’re using an aggregator, ask their rep if they can submit a pitch on your behalf; some aggregators proactively pitch standout titles. Whatever route you pick, prepare a short, focused pitch document: a 2–3 sentence hook, a single-paragraph synopsis, comparable titles (what readers will think of first), target audience, publication date, territories, screenshots or links to sample pages, and a press kit with author bio and platform stats (email list size, notable coverage, past sales or awards). Editors want to know both the book and the audience.

Timing and extras matter. Aim to contact editorial at least 6–12 weeks before your release and give them pre-publication review copies when asked. Set up a pre-order if you can — it gives editors lead time and hints at momentum — and try to gather early reviews and some media or influencer attention beforehand. Technical polish helps: validate your EPUB with EPUBCheck, ensure embedded fonts work, accessibility tags, and a crisp, readable thumbnail at small sizes. If you’ve got translations, unique format needs (fixed-layout picture book, enhanced EPUB), or audio tie-ins, call that out explicitly — those special cases can attract editorial interest. Finally, be professional but personable in your communications: a concise subject line, a one-page sell sheet attached, and clear contact info. If you don’t hear back, a polite follow-up after a couple of weeks is fine, but avoid flooding their inbox.

I love seeing indie authors get featured because it feels like cheering a friend's win, so my last bit of practical advice is to build relationships where possible — work with a publicist, partner with an aggregator rep, or connect with other authors who’ve been featured and ask how they pitched. And if you want, draft a one-page pitch and I’ll help tighten the hook — it’s a satisfying little ritual to revise that first sentence until it snaps. Good luck — I’m already excited to see your book pop up on the front page!