What Marketing Taps Mischievousness To Boost Fandom Engagement?

Principal Rockwell isn't the only unusual thing at HG Wells Junior High school. The prankster strikes again and again and the inhabitants of the school are powerless to stop them.Till one day, they make a surprising discovery...Bullying beefs, jerky jocks and feisty kids.Hilarious pranks are made by the Prankster. Until what is thought to be a prank results into the death of a student and the incapability of the other. Hunter Zoey, Chirag and Josh do not believe these are mere coincidences.And they're all set to prove it

I was the ultimate pick-me girl at the office, and somehow, I ended up inside a horror game before New Year's Eve. Seeing the bloody lady crawling in the dark elevator, I screamed out loud. "Oh my gosh! Where did you get that lipstick? It's perfect! It makes your skin look three shades lighter!" The bloody lady blinked at me in confusion as I helped her up. She even recommended the exact lipstick shade. Then I turned around and came face-to-face with the chainsaw-psycho general manager with multiple personalities, swinging his weapon around. I tied a little bow on his chainsaw. "Everyone else only cares if your chainsaw is sharp. I'm the only one who cares if you're tired from swinging it all day." The monsters in the room looked at each other, all thinking the same thing… Why did this feel weirdly wholesome?

Five years into my quest to conquer the male lead, Patrick Suede forgot my birthday once again. Instead, the villainess texted me, “So what if it’s your birthday? He came crawling to me at the snap of my fingers. For once, I didn’t take the System’s suggestion to break down. I replied, “Thank you. You’re the only one who remembered my birthday today.” The response back was a big question mark. My phone kept going off with notifications. “Seriously. Were you meant to send that to someone else? “Are you for real? That’s kind of sad. “What do you want for your birthday? “Forget it. I’m coming over. Since you can’t eat mangoes, I’ll get you a strawberry cake. “Honestly, you’re a handful.” … When my doorbell rang, I grinned at the System. “The mission is to romance the main character of this world. You never said it had to be a guy.”

A young guy keeps getting into trouble in very funny and unfortunate ways. He wrecked havocs on people too, mistakenly. He hallucinated and had great fantasies about people to brighten up his hearers. Afterwards, he came back to his mundane reality.

I had been dating Andy Lawson for five years. He had gone bankrupt, and during the worst of it, we had to sleep in parks and scavenge leftovers for food. After a hundred days of that life, I was just going to the blackmarket to sell some blood for money when someone sent me a video. [Surprise.] It was a livestream site, set up for rich kids to prank the common folk—and a video of me was pinned to the top. My finger trembling, I tapped on it and saw myself hidden in a corner of a park, munching on leftovers to nourish my frail body. On the split video, Andy was reclining against the armchair of a five-star hotel and savoring his gourmet menu. "Oh, this is amazing! All Andy has to do is say that he's sick, and she's selling her blood for him!" "On the sixteenth prank, she fell into the ocean… And on the fifteenth, she was sent flying in a car crash! Why is she so hard to kill?" "Well, Andy already made it clear that if she survives until the end, he will marry her and swear off women!" "One month to go! Will she die from the pranks, or marry into the Lawson family with pomp and circumstance?" "I'm betting fifty mil that she dies tragically! Hahaha!"

Rule number one of surviving Valor State University: Stay invisible. For twenty-two-year-old Skylar Thompson, the rules are simple. Keep your 4.0 GPA, work your grueling double shifts, and never, ever date an athlete. Except, Skylar broke her own rule for Shawn Crawford–the star running back who made her feel seen, even if he kept their relationship a secret. But secrets have an expiration date. At a campus bonfire, Shawn is dared to kiss his hidden girlfriend. With her hopes up high, Skylar’s ready for her fairy-tale reveal. Instead? Shawn bypasses her entirely and presses his lips against her toxic stepsister. Humiliated, broken, and pushed to the edge, Skylar gets even. Looking for the ultimate weapon, she throws herself at the nearest distraction: Trey “Goliath” Parker. At 6’8”, the brooding, legendary quarterback is the most feared man on campus, and Shawn’s biggest rival. It was supposed to be a single, spiteful kiss to save face. But someone films it, the video goes viral, and by morning, the whole school thinks they are dating. But Skylar has no idea what she just started. That one impulsive kiss breaks a years-long curse of numbness, and brings a certain other anatomy wildly back to life. Suddenly, the monster has a muse. Trey doesn’t just want to be her fake boyfriend; he needs her. And he will do whatever it takes to keep her. Skylar’s quiet, boring senior year is officially dead. The monster has awakened, he’s utterly addicted, and he’s about to teach her exactly how good it feels to be bad.