How Does Sell Or Be Sold Teach Persuasion In Business?

2025-12-08 08:25:51 102

5 Answers

Sawyer
Sawyer
2025-12-09 12:30:48
Cardone’s energy jumps off the page—he treats persuasion like a game where everyone can win. His emphasis on persistence (not pestering) changed how I follow up. Instead of 'Checking in?' emails, I now share value upfront: 'Saw this article and thought of your project.' The book’s strength is its actionability. Even the chapter titles are directives ('Control the Frame,' 'Sell the Intangible'). Some parts feel hyperbolic, but the core lessons stick because they’re tested, not theoretical.
Mila
Mila
2025-12-09 21:38:27
What surprised me in 'Sell or Be Sold' was how much space Cardone dedicates to self-persuasion. Before convincing others, you need unwavering belief in your goal. I applied this to my side hustle—when I stopped doubting my pricing, clients took it seriously too. The book’s packed with scripts, but they’re frameworks, not rigid lines. Adapting his 'feel-felt-found' technique ('I understand you feel X; others felt that too until they found Y') helped me navigate office negotiations without sounding scripted. It’s not a literary masterpiece, but the practicality outweighs the lack of polish.
Helena
Helena
2025-12-11 22:05:57
Reading 'Sell or Be Sold' felt like getting a pep talk from the most energetic coach ever. Cardone’s approach is less about manipulation and more about alignment—finding what the other person truly wants and matching your pitch to that. His stories about failing early in his career made the advice relatable. The book breaks persuasion into phases: building trust first, then presenting logic, and finally tapping into emotions. I’ve seen this work when volunteering for fundraisers—people donate faster when you connect the cause to their values ('This shelter runs just like the one your cousin volunteers at, right?'). The downside? Some tactics feel repetitive if you’ve read other sales books, but his delivery makes them fresh.
Freya
Freya
2025-12-12 02:00:09
I picked up 'Sell or Be Sold' during a phase where I was diving into sales psychology, and wow, it reshaped how I approach conversations. Grant Cardone doesn’t just talk about closing deals—he frames persuasion as a mindset shift. The book hammered home that everything’s a sale, from negotiating deadlines to pitching ideas. His 'always be closing' mantra isn’t about pushiness; it’s about creating urgency and value in every interaction. What stuck with me was the emphasis on confidence. Cardone argues that if you don’t believe in your product, neither will The Client. He layers this with scripts and rebuttals for objections, which I’ve adapted even in casual chats. The chapter on handling rejection Flipped my perspective—it’s not personal, just a step toward the next yes.

One technique I use now? The 'assumed close,' where you phrase questions as if the decision’s already made ('When would you like delivery?' instead of 'Do you want to buy?'). Small tweaks like that feel natural but drive results. The book’s blunt, no excuses style won’t resonate with everyone, but it lit a Fire under me to refine how I communicate needs and solutions.
Xander
Xander
2025-12-13 20:15:33
Cardone’s book is a toolkit for Turning 'no' into 'not yet.' He drills into ethical persuasion—no lying, just structuring conversations to highlight wins for both sides. I tested his 'price anchoring' tip last month at a flea market; showing a higher-priced item first made my actual offer seem like a steal. The real gem? His take on listening. Most sales books preach talking points, but he stresses asking questions that reveal pain points you can solve. It’s less 'sell this pen' and more 'tell me about your favorite pen—why’s it special?'
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