How Does 'Start With Why' Apply To Business Leadership?

BookTok, TikTok’s community of book enthusiasts, started building momentum in late 2019 but truly skyrocketed in 2020, especially in the early days of the COVID-19 lockdowns. With people stuck at home, many turned to TikTok not just for entertainment, but for a sense of connection — and books quickly became a central theme in that online interaction. Although there's no official launch date, the hashtag #BookTok gained widespread traction around mid-2020. By late 2020 and into early 2021, the publishing industry began to take notice as older novels — such as The Song of Achilles by Madeline Miller and They Both Die at the End by Adam Silvera — began reappearing on bestseller charts thanks to viral TikTok posts.

The ending of 'To Start Over' left me completely satisfied yet craving more. After all the emotional turmoil, the protagonist finally confronts his past and makes peace with his estranged family during a tense but touching reunion scene. His love interest, who's been his rock throughout the story, delivers this powerful monologue about second chances that had me tearing up. The final shot shows them opening a small bookstore together – his lifelong dream – symbolizing their fresh start. What I loved was how it didn't wrap everything neatly; some relationships remain complicated, mirroring real life. For those who enjoyed this, check out 'The Light We Lost' for another bittersweet ending done right.

The protagonist in 'To Start Over' is Lin Xiaofei, a down-to-earth office worker who gets a second chance at life after a freak accident sends him back to his college days. What makes Xiaofei compelling isn't just the time travel trope—it's how he uses his future knowledge with restraint. Unlike typical power fantasy protagonists, he doesn't become an instant billionaire or ladies' man. Instead, he focuses on mending broken friendships and pursuing the psychology degree he originally abandoned. His growth comes from small, human moments—apologizing to the roommate he betrayed, finally confessing to his campus crush, and learning patience with his overbearing parents. The novel's charm lies in Xiaofei's relatable imperfections as he balances nostalgia with forging a better path.

Ah, the art of storytelling! Always start with a compelling scene that makes a promise to the reader. For instance, a car hurtling off a cliff hints at a suspenseful tale to come. A brief, quirky exchange between characters can signal a fun and lively story. You can also set up an emotional scene to engage the reader on a deeper level, like an intimate moment between loved ones. Remember, your first scene should bait the hook to reel your readers in!

Starting a BookTok is all about sharing your genuine love for books. You don’t need fancy equipment or editing skills—you just need to show up authentically and consistently. First, pick a niche. “Books” is a huge category, so narrow it down: do you love romance? Thrillers? YA fantasy? Dark academia? Having a focus helps you attract followers who love the same kinds of stories. Next, make your content engaging. People scroll quickly on TikTok, so your first 1–2 seconds must grab attention. Use strong hooks like “This book destroyed me in the best way” or “I haven’t stopped thinking about this ending.” Show the book cover, use music that fits the vibe, and show your face when possible—people connect with humans, not just covers. Engage with trends, but always make them bookish. If a sound is trending, use it to highlight your current read. Participate in challenges like “5-star predictions,” “reading wrap-ups,” or “unpopular book opinions.” Duets and stitches are also powerful tools—react to others’ BookTok videos to join the larger community. Consistency matters more than perfection. Try posting 2–4 times a week. Batch film if you’re busy—record several videos at once, then spread them out. Use hashtags like #booktok, #bookrecs, or more specific ones like #romancereads. Comment on other creators’ videos and reply to comments on yours—that helps the algorithm and builds community. Don’t worry if your first few videos flop. Keep learning, keep improving, and most importantly, keep reading! Passion is contagious on BookTok. When people see your love for stories, they’ll follow not just for recommendations—but for you. That’s when the magic really happens.

It had to be in 2009 that 'Jersey Shore' started dazzling our TV screens. The show shot to popularity overnight and thus turned into a cultural phenomenon, bringing us the confluence of so many wild personalities and so many unforgettable moments. Over the six seasons and a recent spin-off, its pop culture impact has been considerable.

Starting a fantasy novel can be daunting, but I always begin by immersing myself in the world I want to create. I sketch out the basic rules of magic or technology, the political landscape, and the cultures that inhabit it. For example, if I’m writing about a medieval-inspired world with dragons, I’ll decide how dragons interact with humans—are they feared, revered, or hunted? Then, I focus on the protagonist. They don’t have to be special from the start, but they should have a clear desire or conflict that drives the story. A tip I swear by is to drop readers into a scene that shows the world’s uniqueness, like a marketplace where spells are bartered like goods, or a quiet village hiding a dark secret. This hooks readers instantly without needing an info dump. My favorite example is 'The Name of the Wind' by Patrick Rothfuss, where the protagonist’s storytelling draws you into his world naturally.

Starting a romance novel is like lighting a fuse—you need that initial spark to set everything in motion. I always begin by figuring out the core dynamic between the leads. Are they enemies forced to work together? Childhood friends reuniting after years? Strangers thrown into an absurd situation? That first encounter is crucial—it should crackle with tension, whether it’s witty banter or a collision of conflicting goals. The key is making readers feel something immediately, even if it’s just curiosity or secondhand embarrassment. Setting matters too, but not in the way you’d think. A coffee shop or office romance can work if you inject freshness into it. Maybe the barista spills a latte on the CEO’s thousand-dollar suit, or the rivals are stuck in an elevator during a blackout. Stakes don’t have to be life-or-death, but they should matter deeply to the characters. I obsess over small details—a character biting their lip when nervous, or the way sunlight hits the other’s hair—because those moments make the emotional payoff land harder later. The worst mistake is info-dumping backstory upfront. Let the characters reveal themselves through actions. If the heroine avoids hospitals, show her fainting at a blood drive, don’t just state she’s traumatized. Romance lives in the gaps between what’s said and unsaid, so I weave in subtext like hidden threads. A gift given grudgingly, a hand almost touched then withdrawn—these tiny gestures build anticipation. The best openings make you lean in, wondering how these two idiots will ever admit they’re perfect for each other.