Does 'This Is Marketing' Explain Modern Branding Strategies?

Book #3 Wright-Petrov Series She once tasted him. Her first man. But he was too drunk to know. For years, she kept it a secret to protect herself and their friendship. Until he involves her in his craziest idea of being his wife. And no matter how hard she tries to resist, she blindly agrees. To placate herself, she strictly set the rules. Rules she freely breaks. Everything involving him is ambivalent. She even lost control of her heart. Will she learn to play his games just to keep him? Or will she teach him to value her by playing hard to get? Either way, all she ever wanted was to have another taste of him. And she is selfish, she wants it to be forever.

They say love at first sight is a fantasy. He turned it into an obsession…and then a contract. Drowning in debt and dodging loan sharks, Louis's only break is a one-time ad gig. He smiles for seven seconds, gets paid, and thinks that's the end of it. He's wrong. Across the world, reclusive billionaire Lorenzo Volterra sees the clip. A man who has spent his life never looking twice at another man suddenly cannot look away. In that fleeting glimpse, he finds his obsession. Within twenty-four hours, he's at Louis's door. His first words: "You are my husband now." Louis laughs. He's not for sale. But Lorenzo doesn't understand "no." Raised to believe money buys everything…including love…he's never been refused. Never been loved. He doesn't know the difference between possessing someone and caring for them. When he offers to erase Louis's debt, it isn't kindness. It's a transaction. The price? A year of Louis's life, pretending to be the husband of a man whose love language is ownership, and whose broken English hides something darker. Lorenzo has never wanted anyone like this. The gender should matter…but looking at Louis, it simply doesn't. The obsession doesn't care about labels. It only cares about him. Now Louis is swept into ruthless luxury, where every desire is anticipated and every move watched. Lorenzo surrounds him with everything money can buy…because that's the only way he knows to keep something precious. But is Louis a cherished partner, or a trophy the man on the screen simply took? Can someone never taught to love ever learn? And when Louis looks into those glacier-blue eyes…why does he feel like he's falling?

At the company team-building event, I got called out by my colleague Samantha Rowler for not removing my price tag—she accused me of being a "freebie chaser." "Oh wow, Carla, you drive a BMW 5 Series. Are you seriously planning to return your clothes within seven days too?" she sneered. I tucked the tag back in and ignored her snide remark. But after the event, as soon as I got home, my phone started blowing up. My chat apps were going insane. A friend had sent me a link: [Luxury-Car Executive Turns Out to Be a Return Addict!] Someone had filmed me leaving the price tag on and posted it to a short-video platform. I opened the comment section and was met with a barrage of insults. [Can't afford to live, huh? Tag warrior.] [Is this car a sugar-daddy gift? Those who know, know.] [OMG, does this woman have some kind of illness? Which brand is this so I can avoid it!] I immediately knew Samantha was behind it. I messaged her to delete the video. Instead, the next second, she blocked me—and pinned a comment to the top of the thread: [You can know a person's face but never their heart!] I was about to post a statement to clarify, my finger hovering over the send button, when I noticed the video's likes had already shot past ten thousand. I laughed. If they wanted a scene, fine—let's make it bigger. I quickly posted a new update: [The outfit is really nice. I'll wear it again next time.] The netizens erupted. The insults doubled, the heat skyrocketed, and the post shot straight to number one trending. I just put my phone down and went to sleep.

As the right-hand person to the marketing manager, Rossa must deal with a director from a rival company who, ironically, happens to be someone she strongly dislikes. Rosamund Parks was on vacation with some friends on an exotic island when a group of thugs kidnapped her and sold her to a cheap brothel on the outskirts of town, which then sent her to an underground auction. When Francesco (Franco) Tenaglia, a CEO boss, won the auction, he was about to enjoy Rossa's body when an incident thwarted his intentions. Rossa woke up the next day and could still remember the mobster's handsome face, but never in her heart wished to see him again. When the company Rossa works for, faced a tricky situation with a long-established rival company, she was sent to negotiate with them to solve the problem. And when she discovered that the CEO of the rival company was Franco, she had to choose between her freedom and her job. Would she choose herself over her job? Or would she choose the latter and risk Franco's continued dominance?

'SEDUCTION IN THE BOARDROOM: Corporate Flames Ignite' is a tale of love, confusion, betrayal and secrets from the past. Emily, a struggling staff in a small company, meets with Alexander, a multi-billionaire in the country at a corporate event held for business associates. They have a connection that leads to a one-night-stand experience which causes them to find their feelings for each other, a great deal. It is worse when a dirty secret from Alexander's past finds its way to the present, and Emily is shattered a second time. Betrayal happens and the two lovers will have to choose to stick together, but is Emily willing to fight with Alexander despite his past life?

Vincent Okoye has spent a decade building a spotless reputation at London’s top tech advertising firm. Sharp, composed, and fiercely loyal, he’s finally on the brink of promotion, until everything unravels. The night he lets go of his carefully guarded control, he ends up in bed with a charming stranger. By morning, that stranger is no longer a mystery, he’s Ethan Levitt, Vincent’s new boss, old university flame, and the son of the company’s enigmatic CEO. Ethan offers him everything he’s ever wanted: recognition, influence… and maybe something dangerously close to love. But there’s a condition, complete obedience, in and out of the boardroom. Caught between the seductive pull of his past and the steady loyalty of Pascal, the man who’s stood by him for years, Vincent is forced to choose. But in a world of ambition, secrets, and shifting power, love may come with the highest price of all. Desire. Loyalty. Power. In this game, someone’s bound to lose. And Vincent can’t afford for it to be him