What Are Top Tips For Casting Plus-Size Models In TV Ads?

2025-11-03 13:09:19 155

4 คำตอบ

Ben
Ben
2025-11-05 04:47:00
I keep a tight, practical checklist in my head when casting plus-size talent. First, broaden outreach beyond the usual pools — community groups, plus-size stylists, and social platforms where people post honest images. Second, require current measurements and movement video clips so you know how clothes behave on the body. Third, make fittings a priority: bring samples in multiple sizes, have an experienced stylist, and allow extra time.

Fourth, create a respectful set environment with private changing, accessible seating, and snacks. Fifth, be upfront about pay and usage rights — no vague contracts. Sixth, avoid tokenism: cast plus-size talent in everyday, heroic, or aspirational roles instead of limiting them to stereotyping parts. I always feel better when a campaign genuinely includes people who look like real customers, and audiences notice that authenticity.
Wendy
Wendy
2025-11-06 14:18:18
I approach casting plus-size models like a strategy game mixed with human empathy. I map desired audience reactions first — what feelings should the ad evoke? Confident, relatable, aspirational? That decision informs casting criteria: the balance between professional experience and authentic, fresh faces, and which physical cues matter for the product (how clothing drapes, how a body sits in a chair, movement for action shots).

Logistical prep matters: build a shortlist from diverse sources, set up short test shoots to check camera angles and fabric behavior, and get detailed measurements rather than relying on size labels. Coordinate with creatives to decide on realistic retouching policies up front. Contracts should spell out territorial and time-of-use fees clearly; long-term relationships can be more cost-effective and demonstrate genuine commitment to inclusivity. I also track performance — how an inclusive spot converts or is received — and use those metrics to push for more inclusive casting next time. It’s rewarding when data and decency align.
Tessa
Tessa
2025-11-07 22:33:15
Casting plus-size talent in TV ads really comes down to respect, preparation, and a willingness to rethink old habits.

I’ve worked on enough shoots to know the basics: brief your whole team about the purpose of inclusive casting before the first audition. That means creative, wardrobe, hair, makeup, director — everyone needs to understand that plus-size talent are being considered for broad, normal roles, not just niche or stereotyped ones. Give clear size ranges in the call, request actual measurements, and allow applicants to send recent, unretouched photos. I always ask for a short video to see movement and personality; that saves time and spotlights confidence.

On set, prioritize wardrobe fittings, fabric choices, and lighting that flatter real bodies instead of trying to hide them. Have a variety of sample garments and an empathetic stylist who knows how clothes should fit and move. Small things—private changing space, accessible chairs, properly sized wardrobe rails—make a huge difference. When the ad airs, credit and pay fairly, and avoid over-retouching. I love when a campaign feels natural and proud; it’s such a boost for viewers and talent alike.
Ian
Ian
2025-11-09 22:05:50
I get excited talking about this because it’s practical and kind. Start by widening your casting pool: reach out to plus-size agencies, body-positive influencers, community groups, and social channels where people share unfiltered photos. Be explicit in your brief that you want variety in height, body shape, skin tone, age, and ability — plus-size isn’t one look.

Create a comfy audition vibe: flexible time slots, clear directions, and brief self-tape options for people who can’t travel. On the day, treat talent with the same energy as any other model — positive direction, clear scheduling, and an efficient, respectful fitting process. Make sure hair and makeup tools include larger-size garments and that the set is physically accessible. Also, pay well and be transparent about usage rights; plus-size creatives often get lowball offers, and that’s avoidable. I love seeing ads where people look like actual customers — it sells better and feels right.
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