The way 'The Invisible Life of Addie LaRue' blended romance with historical fantasy really caught fire that year, and it feels like it’s still everywhere in bookish corners online. I keep seeing fan art and edits for it on social media, which usually means a book has serious staying power. It's less of a straightforward romance than something like 'Beach Read', which was more of a pure contemporary enemies-to-lovers setup, but both seemed to define different poles of what people were looking for.
'You Had Me at Hola' was a big deal for bringing a fresh, culturally specific telenovela backdrop into the mainstream romance conversation. It’s interesting how some of the 2020 hits feel cemented as modern staples, while others have faded a bit. I’d argue 'The Happy Ever After Playlist' is probably the one I hear recommended most consistently for a lighter, feel-good read even now.
If someone asked me for a single book from that year to pick up today, I'd probably lean toward 'Boyfriend Material' because that fake-dating rom-com formula just never seems to get old, and its humor holds up really well.