ACC
mobile phone, laptop, PC, tablet) that are internet-capable.
Figure 1. What does social media generally include (Webexpertsindia.com, 2018)
Marketing is the foundation and core of any company’s promotion strategy (Mangold and Faulds, 2009). In the last decade, the rapid changing Macro-environment in the aspects of technology and economy have contributed to the appearance of SMM. Kaplan and Haenlein (2010) defined social media marketing as ‘‘Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User-Generated Content’’ for marketing purposes (p: 61). Contrasting to this, Weinberg’s (2009) definition put
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