Chapter 45

KYLE

"So, this is what we have decided on, Mr Waugh. I think it's of utmost importance to be cognizant in this meeting that we need to allot 30% of the total advertising resources to the planning team so they can collaborate with the marketing team and review campaigns as needed going forward." Fiona speaks on behalf of the marketing team. "Do you know this will probably save us 20% in overall spend if we compare our metrics from last month and decide where to put our focus next if we compare the data between both teams and share responsibility?" Ms Jenkins touches her lower lip. "I think if both teams work together on this, we will not only be able to go through the last six months' data faster but also save on the extra manpower we would probably have to hire from outside just to keep things progressing smoothly under this project."

Flipping the pages of the planning report with my fingers, I circle some data with a pen on a page that catches my attention. This informati