Which Celebrities Rocked Maroon Red Hair Color Recently?

There’s been a surge of celebrities rocking maroon and deep burgundy shades lately, and honestly I’ve been living for it — that moody, sophisticated red feels like fall in a bottle. I’ve been scrolling through Instagram and snagging screenshots like a fiend: big names and trendsetters have been showing off everything from glossy wine tresses to textured, matte burgundy looks. Rihanna isn’t shy about experimenting with color, and when she goes into a deep red it reads like full-on glam royalty. Bilie Eilish has also flirted with red tones in recent years, and when she’s leaned into darker cherry or burgundy, the vibe is edgy but polished. On the pop-promo and red carpet circuits I’ve seen Dua Lipa and Zendaya play with richer red tones too — sometimes it’s an auburn leaning to maroon, sometimes it’s a straight-up lacquered wine tone depending on lighting.

K-pop stars are basically the maroon ambassadors these days. I follow a few idol fan accounts, and names like Lisa and Jisoo (from BLACKPINK), Rosé, and members of TWICE or ITZY keep popping up with freshly dyed burgundy that photographs like velvet. Those looks often come with super glossy styling or soft layers that let the color catch stage lights, and they’re a huge reason maroon is trending: the shade reads intense under stage/studio lighting in a way other reds don’t. I’ve even noticed actors who usually stick to natural shades — think Florence Pugh or Sophie Turner — experimenting with deeper reds for magazine shoots or festival appearances. It’s become a go-to when celebs want to feel a little dramatic without going neon.

From my own trial-and-error, maroon is wonderfully forgiving if you pick the right undertone: cooler skin tones usually shine with blue-leaning burgundies, while warmer skin tones glow with red-brown maroons. Maintenance is the catch — maroon fades to that muddy reddish-brown if you don’t use color-safe products, so I swear by sulfate-free shampoo, cold-water rinses, and a color-depositing conditioner (oVertone and a few drugstore brands have saved my color more than once). Gloss treatments at the salon help too, and ask for a demi-permanent if you’re wary of commitment. If you’re into DIY, dark brown base + a maroon gloss can give a beautiful result without full-bleach drama.

Styling-wise, maroon pairs beautifully with matte smokey makeup or warm, bronzy glows. I personally grabbed a maroon bob tutorial once and felt instantly cooler for a week — there’s something about that shade that makes even a casual outfit pop. If you’re thinking of trying the look, show your stylist multiple reference pics (close-ups under daylight and stage light help) and be realistic about upkeep. I’m tempted to dye mine again next season; the warmth it throws off makes me feel cozier just looking at photos of it.

As someone who obsesses over the small details of hair color transformations, I can’t help but get excited when maroon shows up on the big names — it’s such a mood. In the last year or so I’ve spotted a handful of stars stepping into darker reds on social media and in public appearances: Rihanna (whose hair choices are basically cultural events), Billie Eilish during her color phases, and a number of K-pop idols whose stage-tested burgundies keep circulating in fan edits. What’s interesting is how each person wears the shade differently — some go for a high-shine, lacquered finish that looks almost black until the light hits it, while others prefer a softer, tea-stained maroon that fades into warm auburn waves.

From a technical standpoint, maroon is all about base and undertone. To get a true wine shade, many stylists lift the base slightly or use a rich color melt technique so there aren’t harsh lines as the hair grows. For celebrities, the glam teams often follow up with a custom gloss to lock in pigment and add reflectivity for photos. I’ve seen looks where stylists use tiny darker roots to create depth and make the maroon appear more natural — a trick that also helps with the telltale regrowth contrast. On the flip side, going too purple-leaning can read more burgundy than maroon; it’s subtle, but stylistically it changes the whole aesthetic.

Maintenance tips I’ve learned watching celebs and trying things myself: incorporate a pigment-rich conditioner into your routine (there are salon-grade options and some really decent consumer brands), skip hot tools when you can, and protect color from UV. Many celebs use a mix of shampoo days and dry shampoo to stretch color protection between washes, and gloss touch-ups or glossing treatments every few weeks keep the tone luminous. If you’re considering maroon, bring a range of reference photos to your stylist — show daytime, low-light, and flash-lit images so they can plan the exact mix of red, brown, and gloss.

Seeing everyone from pop stars to indie actors in maroon has made me want to play with that shade more; it’s dramatic without being obnoxious, and it photographs so well. If you try it, don’t be afraid to ask for a demi or gloss first so you can test-drive the tone — and if you’re on the fence, start with colored clips or a temporary rinse to see how it feels in sunlight and under evening lights.

Lately I’ve been seeing maroon hair show up everywhere — from magazine editorials to street-style snaps — and it’s making me nostalgic for when I first swapped my usual dark brown for a wine shade in my thirties. Celebrities like Emma Stone and Selena Gomez have flirted with deeper red tones over the years, and more recently the trend has popped on a number of A-list red carpets and music videos. Emma’s classic ginger has sometimes shifted into richer, almost maroon hues for certain shoots, and Selena often uses a darker red to add depth for evening looks. These color choices read as mature yet playful, perfect for those of us who want something bold but not punk-rock bright.

What I appreciate most about maroon on celebrities is the versatility: it can read soft and romantic with loose waves and minimal makeup, or very high-fashion when paired with structured tailoring and sleek, glossy finishes. I noticed a few actresses switch to maroon specifically for award seasons or film festivals — it photographs beautifully in print and on camera, bringing warmth to skin tones and clothes without competing with jewelry. Also, editorial stylists love maroon because it complements gold accessories and autumnal palettes in a way that blonde or jet-black doesn’t.

Practical note from my own color adventures: expect upkeep. Maroon stubbornly wants to fade, and the first two weeks after dyeing are glorious; after that you’ll need to double down on color-protecting routines. I reduced my wash frequency, invested in a good leave-in, and started wearing silk pillowcases to keep color-bright strands from rubbing off. Touch-ups for maroon are more forgiving than vivid reds — you can often refresh with a gloss rather than a full dye job.

If you’re picturing the look on yourself, think about cut as much as color. Maroon shines on blunt bobs and long layers alike, but the texture changes how the color plays: matte texture lets the shade sit deep and mysterious, glossy texture makes it pop like a jewel. For me, seeing celebs take maroon seriously gave me the nudge to try it again, and I ended up loving how it warmed up my complexion during late autumn. It’s one of those colors that always feels like a little personal statement.