What Fueled The Rise Of TikTok Influencers?

Gideon Hart, a man known for keeping every woman at arm's length, gets drugged and wakes up in a hotel with me lying beside him. Afterward, he comes to me and offers ten million as compensation. When I remain silent, my best friend, Lena Quimby, jumps in like she's been waiting for her cue. She snaps that money can't buy everything, trying to reject the offer on my behalf. Before I can say a word, comments start flashing before me like a live stream chat. "Here we go! The male lead, the female lead, and the side character are all on screen together!" "Lena's so classy. Way better than that gold-digger Evelyn." "Watch Evelyn reject the money and still get clowned!" "Who wouldn't pick the sweet, innocent heroine?" Glancing at Lena's flushed cheeks and the way her eyes stick to Gideon, I almost let out a cold laugh. Then, I turn to the man in front of me and hold up my Venmo QR code. "Sure. Wire it!"

Every year on the day the SAT results are released, I spend the entire day kneeling at my mother's grave. Three years ago, I fell for a phone scam and transferred all of the tuition money she had saved through years of diligently saving up to the scammers. Unable to take the sudden blow, Mom suffered a fatal heart attack. After she passed away, debt collectors began showing up at our door. Only then did I learn how much money she had borrowed just to keep us afloat. I have no choice but to give up my admission offer from Jaloria College. Working five jobs a day, I finally repay every last debt today. On the subway ride to the cemetery, I suddenly come across a streamer whose voice sounds strangely familiar. She blabs, "How do you teach kids the value of earning money? In my experience, extreme circumstances work the best. I deliberately created a scenario for my daughter where both her parents are supposedly dead, and she inherited a million dollars of my debt. "She's almost finished paying it off now. Tell me, can your kids do that?" Someone in the comments section questions her methods, saying it is too insane. She only grows more smug as she gloats, "So what? She's the one who was stupid enough to get scammed. I was just teaching her a lesson. As a reward for doing so well, I'll tell her the truth on her birthday five days from now. Any sensible child will understand their parents' good intentions." As she gestures animatedly, a crescent-shaped birthmark on her wrist comes into view. It's identical to my mom's. My hands tremble as I create a new account. I switch the profile picture to a man in a suit and change the background to luxury cars and mansions. Then, I send her an expensive virtual gift. While she excitedly thanks me, I leave a comment. "You're absolutely right, ma'am. If only I had a smart woman like you around to help me raise my children."

My husband was tall and handsome, but he had no money to pay his debts. During the five years of our marriage, I sold my house and car for him. We then moved to a dark and humid basement that was only 300 square feet in size. When I got pregnant, I wanted to go for checkups, but he said that there was no need for it, as it was a waste of money. So I gave birth to a baby with a congenital heart condition. In order to get the money for his surgery, I worked three jobs every day. At that time, I noticed that my husband bought a mansion worth 40 million dollars for an influencer, and I finally realized that my husband was no orphan, but the son of the richest man in the country.

My adoptive parents' long-lost daughter came back. She's a wellness influencer. She eats from crystal bowls she "cleansed." Sleeps with a white noise machine. She will only ride in a custom, climate-controlled car. That's not all. She filled our family's Manhattan law firm with Himalayan salt lamps and energy crystals. The espresso in the conference room? Replaced with gluten-free, organic dandelion root tea. "The energy here is so murky," she'd say. "We need to cleanse the world with love and light!" My guilt-ridden parents gave her everything she wanted. Even my fiancé told me, "Ava, you stole twenty years of her Upper East Side life. Can't you cut her some slack?" The day of the final hearing for our firm's biggest case, the entire court had to wait for her to finish her "emotional cleansing meditation." The judge was furious. I stood up. Delivered a flawless closing argument. I won our client $500 million and secured the future of the firm. But at the party, she had a drunken breakdown, fell into the pool, and drowned. My parents and my fiancé blamed me for everything. "You always have to win, don't you? It was a simple, open-and-shut case. You couldn't even let her have that?" They had me committed to a psychiatric hospital. They destroyed my law license and my reputation. They even had me injected with a fatal overdose of sedatives. I died full of hate. The next time I opened my eyes, I was back. Back to the day she was crying on her Instagram Live, begging for the case. This time, I walked straight into our rival's law firm. This "sure-win" case? I'm going to make you lose everything.

My roommate had a peculiar knack for pestering everyone into liking her posts on social media, all so she could collect enough likes to claim some prize or another. It was her way of life—nagging, nudging, and guilting us into clicking that little thumbs-up. One time, the campus beauty queen liked my roommate's ad for a facial mask. Not long after, she was in a horrific car accident. The vehicle caught fire, and her face suffered severe burns, leaving her disfigured beyond recognition. Meanwhile, my roommate seemed to undergo a miraculous transformation, her complexion turning porcelain fair and flawless as though she'd been kissed by the heavens. Then there was the academic prodigy, a shoe-in for graduate school, who liked her tutoring service post. Shortly after, he was exposed for academic fraud, and his once-brilliant reputation was reduced to ashes. Strangely enough, my roommate's research paper suddenly won an award, catapulting her to fame and fortune. And me? I fell into her trap too. I liked her rental agency ad, and before I knew it, my world crumbled. A scandal erupted, revealing that I was the result of a mix-up at birth. It turned out she was the long-lost child of wealth and privilege—a hidden gem cast into the rough, now reclaimed by her rightful family. As for me, I was packed off to the countryside village she had escaped from and forced into a brutal marriage with an old man. My life became a living hell, and eventually, I died there, broken and forgotten. But fate wasn't done with me yet. When I opened my eyes again, I found myself back on the day my roommate begged me to like her post in exchange for yet another prize.

When I started college, my new roommate secretly used my phone to take a selfie. She sent it to the guy I was in an online relationship with and added the caption: [Baby, do you think I'm beautiful?] My boyfriend replied with a giant question mark, followed by a voice message full of curses. "Just thinking about dating someone with that face makes me want to puke!" "Let's break up, you ugly freak. Stay far away from me!" By the time I got out of the shower and tried to explain, I realized he had already blocked me. My roommate, holding her own phone, smugly told me, "The streamer I've had my eye on just added me. He says he wants to start an online relationship." When I looked at the account, I saw it was none other than my ex-boyfriend.