What Inspired The Deadstream Viral Marketing Campaign?

Three years after I died, my mother sent me twenty dollars for living expenses. Three years before that—the first time I ever asked my family for money—she said to me, offhand, "Sometimes I think you're just putting on an act. What's so unsanitary about a thirty-cent boxed meal? And why can't you wear a five-dollar down jacket? Face it, you're just more high-maintenance than your little brother." Later, when I needed twenty dollars to buy some cheap medicine for my stomachache, she blocked me immediately and cut off all contact—along with every relative we had. "Don't contact me anymore. I'm clearly not a good mother. I can't afford to give my son a life of luxury." But for my younger brother, who had just started high school, she spared no expense—renting him a three-bedroom apartment. Even the family dog got its own room. In the end, on the day my brother became the top scorer in the state, she finally remembered me. She took me off her block list and transferred twenty dollars. "It's only twenty dollars. Was it really worth giving your family the silent treatment for three whole years?" What she never knew was this— On the night my stomach ruptured, three years ago, I had already died. I couldn't afford to go to the hospital. I froze to death in the snow.

Every year on the day the SAT results are released, I spend the entire day kneeling at my mother's grave. Three years ago, I fell for a phone scam and transferred all of the tuition money she had saved through years of diligently saving up to the scammers. Unable to take the sudden blow, Mom suffered a fatal heart attack. After she passed away, debt collectors began showing up at our door. Only then did I learn how much money she had borrowed just to keep us afloat. I have no choice but to give up my admission offer from Jaloria College. Working five jobs a day, I finally repay every last debt today. On the subway ride to the cemetery, I suddenly come across a streamer whose voice sounds strangely familiar. She blabs, "How do you teach kids the value of earning money? In my experience, extreme circumstances work the best. I deliberately created a scenario for my daughter where both her parents are supposedly dead, and she inherited a million dollars of my debt. "She's almost finished paying it off now. Tell me, can your kids do that?" Someone in the comments section questions her methods, saying it is too insane. She only grows more smug as she gloats, "So what? She's the one who was stupid enough to get scammed. I was just teaching her a lesson. As a reward for doing so well, I'll tell her the truth on her birthday five days from now. Any sensible child will understand their parents' good intentions." As she gestures animatedly, a crescent-shaped birthmark on her wrist comes into view. It's identical to my mom's. My hands tremble as I create a new account. I switch the profile picture to a man in a suit and change the background to luxury cars and mansions. Then, I send her an expensive virtual gift. While she excitedly thanks me, I leave a comment. "You're absolutely right, ma'am. If only I had a smart woman like you around to help me raise my children."

Just days after being discharged from the hospital, my husband’s adopted sister, Wendy Crowley, went live. Crying on a rooftop, she accused me of causing her miscarriage. "The ultrasound already showed it was a boy… and that woman took his life! "She can’t have children herself, so she couldn’t stand that I could. I want her to pay for my child’s death!" My husband, Tristan Crowley, believed every word. "Wendy, I failed to protect you. If I’d known she hated you this much, I would’ve locked her away long ago." The livestream sparked outrage. Everyone demanded justice. "This is murder. She’s rotten to the core!" "Where’s the law? Lock her up immediately!" However, when Tristan and Wendy tracked me down–still streaming live–everyone watching… broke down in tears.

Live suicide is an exclusive platform where people put an end to their life and commit suicide virtually where a lot of people can watch it. If you want to perish and vanish in the world, wouldn't you want to create something decent once in your lifetime before you die? Let's go and command people's lives how to put an end to their life.

On the day the male influencer patient was discharged, he posted a tearful video accusing my chaste, principled doctor wife of sexually assaulting him. In the clip, he cowered in a corner of the hospital, trembling, his clothes disheveled. With a terrified cry of "Dr. Shelby," he abruptly cut the footage. Overnight, my wife became a monster in a white coat—public enemy number one across the internet. We begged him, again and again, to come forward and clarify the truth. Instead, he posted an injury assessment report and wept about being bullied by his doctor. My wife had no way to defend herself. She was suspended pending investigation—and in the end, she leapt from the thirtieth floor. I endured humiliation and waited for the truth to surface. When it finally did, I obtained a reexamination report that proved her innocence. But by then, no one cared about the truth anymore. And I, consumed by despair, died of cancer. When I opened my eyes again, I had returned to the day that patient was first admitted. This time, I begged my wife to take leave—I wanted to take her away from this doomed fate. But my gentle wife wrapped her arms around me, her eyes red, and said, "Don't be afraid, honey. This time… I won't run away."

When my wife, Cynthia Larson, dies of bone cancer, I am in Penwood on a honeymoon with my "first love". After this is exposed, I—a well-known philanthropist—am subjected to the internet's rage for an entire month. Beyond threats and harassment messages, even my food deliveries are poisoned. As public outrage intensifies, the companies under my name are on the verge of bankruptcy. In overwhelming grief, I start a livestream. Tens of thousands of viewers flood in, demanding that I apologize to my deceased wife. They want to see me suffer as I chase after lost love when it is too late. Unexpectedly, I stand in front of Cynthia's grave holding a shovel. "She is already dead. Shouldn't her kidney be donated to Irene?"