Who Published The Best-Selling Book On Jokes In 2023?

Jimmy Carrot’s 'The Big Book of Laughs' crushed 2023. It’s the kind of book you flip open at random and snort-laugh at lines like 'Why did the AI break up with me? It needed more RAM.' Its physical copies sold like crazy, but the digital version was even bigger—perfect for screenshotting jokes into group chats. The genius was simplicity: no deep cuts, just universal dumb fun. Even my grandma dog-eared the page about ninjas hiding in laundry piles.

Honestly, I spent way too much time scrolling through book charts last year, and the joke book scene was wild in 2023. The clear winner was 'The Big Book of Laughs' by Jimmy Carrot—it absolutely dominated. What’s fascinating is how it tapped into the post-pandemic need for lightheartedness. Carrot’s humor isn’t just punchlines; it’s a mix of absurd scenarios and relatable awkwardness, like that one joke about bringing a rubber chicken to a job interview. The book’s design also played a huge role, with quirky illustrations and meme-worthy formatting that made it Insta-famous.

What surprised me was how it outsold established comedy giants. It wasn’t just a book; it became a cultural thing. People were quoting it on TikTok, using its jokes as Zoom icebreakers, and even gifting it with custom doodles. The publisher, Jest & Jest Only, nailed the marketing by leaning into viral trends without feeling forced. They released bite-sized audio clips of Carrot narrating jokes, which blew up on Spotify. The book’s success proves that humor in 2023 wasn’t just about being funny—it was about creating shareable moments.