Why Is 'To This Day' By Shane Koyczan So Popular?

Natalie Hale spent five years loving a man who never learned to look at her. When Ethan Cole's first love returns and he asks for a divorce, Natalie doesn't beg. She doesn't break. She asks for one month, thirty days for him to fulfill every promise he made and never kept. A candlelit dinner, a drive-in movie, an amusement park in autumn, Small things. The things that were supposed to mean us. He agrees, then he cancels and then he lies. Then she waits alone, again and again, learning in real time what she already knew in her bones, she was never his priority. But something shifts during that month. He begins to see her: her beauty, her grace, the way a room moves when she enters it. Too late, too slow, and far too little. On the thirtieth day, Natalie signs the papers, leaves a cup of coffee on the counter made exactly to his taste, and walks out the door. Three years later, she walks back in not to him, but into the same room. Radiant, accomplished and accompanied by a man who has never once made her wait. And Ethan Cole finally understands the difference between losing someone and letting them go. He let her go. She lost nothing.

On New Year's Eve, I waited at home with a box of sparklers, hoping Jake Thompson would come. Instead, an earthquake struck. Trapped under fallen debris, I prayed for his safety. Little did I know, Jake was putting on a grand fireworks display across the city for his high school sweetheart who had just returned from abroad. The whole town buzzed with excitement, wishing them a lifetime of happiness together. Meanwhile, I had lost my hearing in the disaster, with no hope of recovery. When I tried to break off our engagement and leave town, Jake stood before me, his eyes red-rimmed and pleading. I couldn't understand a word he said. I simply wished him, “May you always have a day like today, year after year.”

Right after the SAT results dropped, the admissions representatives from Blackridge University practically fought over me so fiercely it felt like they'd set the whole room on fire. They made an outrageous offer just to win me over, claiming that I could bring one friend along with full admission. As the clock reset, I chose no one this time around because I'd already lived through it once. In my last life, I didn't hesitate to pick my childhood best friend, Shawn Hooper. I gave him a ticket into a world he could never hope to reach without my help. And what did I get for it? A look of pure disgust. "You're pathetic," he sneered. "It's laughable that you'd dare use something like this to drive a wedge between Madison and me." Madison Cole was our class president. She was the golden girl and everyone's favorite girl. She couldn't handle losing both the guy she loved and the future she thought was hers. So, she jumped from the roof of a building. Shawn found her final message and lost his mind. He told me the class was having one last bonfire party just outside town. It was a lie. He took me there to torture me before leaving me to die. Our entire class covered for him. Every last one of them told the police I'd slipped near the ravine and fallen by accident. … A week after my death, my parents died in a supposed highway pileup. My soul never moved on, and that was how I discovered the truth—Shawn had orchestrated everything. When I reopened my eyes, I quickly realized I was back on the day when Blackridge University fought to recruit me. I wouldn't choose anyone this time. No, the only one I would choose was myself.

At Greg Jenson’s birthday party, an obituary suddenly created a huge ruckus in our school year’s group chat. “Oh my God, Luanne Lee is dead” “It’s got to be fake news. A bad thing never dies. How could a malicious woman like her die so easily? Back then, she literally took Greg...” Sitting at the head of the table, Greg twirled his phone in his hand, his eyes dark. “It's fake. I just got a call from her this morning. She said she was coming to my birthday party.” However, someone hesitantly held up their phone, showing the screen to the room. “If I'm not mistaken, this person really is Luanne. The memorial service is at the funeral home in the neighboring city. Should we go check it out?” On the screen was a photo of a funeral hall, and there I was, lying peacefully right in the center. Greg’s expression turned to panic. He bolted upright and headed straight for the exit, but the moment he opened the door, he froze dead in his tracks. The deceased ‘me’ was standing right at the doorway. Looking into those deeply familiar eyes, I smiled and said, “Greg, it’s been ten years. I'm here to wish you a happy birthday.”

At Evermont High, Aria Valdez is the girl no one notices—the quiet shadow in crowded hallways, the name no one bothers to remember. But everyone knows Zachary Knight. Feared, admired, and impossible to ignore, Zachary rules the school with reckless charm and a cruel reputation. A notorious heartbreaker and relentless bully, he thrives on power and attention. So when he sets his eyes on Aria, it starts as nothing more than a game. A cruel bet. A harmless target. A girl too invisible to fight back. But fate has a twisted sense of humor. The more Zachary tries to break her, the more he finds himself drawn to her quiet strength. The girl he planned to humiliate becomes the one person who sees through his arrogance… and reaches the fragile heart he never lets anyone touch. What begins as a joke slowly turns into something dangerously real. Love. But just when Aria finally lets herself believe in their impossible story, the truth shatters everything. Zachary's time is running out. And the boy she fell in love with only has 100 days left to live. One hundred days to laugh. One hundred days to love. One hundred days before goodbye. In a race against time and fate, they must face the most heartbreaking question of all— Can a love that started as a lie survive when time itself is the enemy?

Somewhere between staying silent and screaming for help… she existed. Seventeen-year-old Maren has mastered the art of disappearing in plain sight. Haunted by past trauma, locked in a toxic relationship she can't escape, and drowning under the pressure of school and a world that never cared to understand her, she begins to wonder if life is even worth staying for. No one sees her pain—until he does. The new boy, Kade, has his own shadows. He’s blunt, observant, and completely unafraid to call her out—making him an instant enemy. But when he overhears a moment no one was meant to witness, he realizes the truth: the girl everyone overlooks is barely holding on. As Kade steps deeper into her shattered world, their connection becomes a lifeline. But secrets run deeper than he imagined, and when Maren goes missing, no one believes she’s worth finding—except him. Fighting time, silence, and the lies that built her cage, Kade refuses to give up. Because sometimes, saving someone means proving they were never invisible at all. A heartbreaking, haunting, and ultimately hopeful story about survival, truth, and what it really means to be seen.