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homestay) for traditional hospitality services and these online booking applications could be the new threat to the hotel chains (Salvioni, 2016).
Take Airbnb as an example. Airbnb describes itself as “a trusted community marketplace for people to list, discover, and book unique accommodations around the world” (Airbnb.co.uk, 2018). This self-positioning is a good representative of Airbnb’s greatest merits and what general hotel chains missed: personalization and diversity. Airbnb can provide authentic family hotel rooms so that the customer may truly experience local characteristics. Homestay also suits for customer that tends to make acquaintance with local residents. Moreover, if the acco
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