LOGINBy the second week, I was noticing things about Eli that had nothing to do with professional collaboration.
The way he moved his hands when he was explaining a concept he was passionate about. The particular quality of his silence when he was thinking deeply. The curve of his neck when he leaned over laptop screens to review footage.
These observations were not helpful. They were actively detrimental to my ability to maintain professional boundaries.
The problem was that noticing these things made it impossible to dismiss him as just a creative person I was collaborating with. He was becoming a person. A complicated, brilliant, infuriatingly compassionate person who was systematically dismantling my carefully constructed understanding of myself.
"You're staring," Eli said without looking up from his laptop during our Monday morning production review.
"I'm not," I said, which was a lie. I was definitely staring. I'd been staring for approximately forty-five seconds while watching him make notes in a way that was completely focused and somehow magnetic.
"You are," Eli said, finally looking at me. "Every time you think I'm not paying attention, you look at me like you're trying to figure out how I work."
"I'm not," I said again, because I didn't know how to admit that I was actually trying to figure out how to maintain my professional composure while increasingly aware that he was physically beautiful in addition to being intellectually compelling.
"Okay," Eli said, and there was amusement in his eyes. "If you say so."
The Westbrook production accelerated. By mid-week, we had five authentic patient stories filmed and approved. The media buy was locked. The production timeline was on schedule.
Everything was operating smoothly, which meant there was less crisis-management work and more actual collaboration work. Which meant more time in close proximity to Eli.
Which was becoming a problem.
During a production meeting on Wednesday, we were reviewing footage in the smaller editing suite. Just us. Just the video playing on a monitor we were both watching. Just the physical reality that we were sitting close enough that if either of us moved slightly, we'd make contact.
I was hyperaware of this proximity.
The footage was powerful. A middle-aged man talking about his experience with chronic illness, his fear about side effects, his eventual decision to try Westbrook's approach. His vulnerability was genuine. His trust was earned through authenticity, not marketing.
It was exactly what the campaign needed.
And sitting next to Eli watching him watch this footage, seeing his expression shift as he connected with the patient's story, I realized something I'd been avoiding acknowledging: I was attracted to him.
Not in a casual, professional appreciation kind of way. In a real, visceral, increasingly urgent kind of way.
"You're thinking loudly," Eli said, still watching the screen. "I can practically hear it from here."
"I'm not thinking anything," I said, which was the most transparent lie I'd told in weeks.
"Yes, you are," Eli said, and now he turned to look at me directly. "You're thinking about something that makes you uncomfortable. Something you're trying to process intellectually but can't quite get to fit into your strategic framework."
He was too perceptive. It was infuriating.
"The footage is solid," I said, deliberately misinterpreting what he was pointing out. "The authenticity is coming through. The emotional connection is genuine."
"That's not what you're thinking about," Eli said, and his tone was gentle in a way that somehow made it harder to maintain my defenses. "You're thinking about me. About how you feel sitting next to me. About why that's unexpected and uncomfortable."
"I'm not—" I started, but there was no point in finishing the lie. We both knew what was happening.
"It's okay," Eli said quietly. "Feeling something doesn't mean you have to act on it. You can just... feel it. And know that it doesn't fit into your control structure and be okay with that."
"It's not okay," I said. "Because you're my professional collaborator. And because I don't do this. I don't experience attraction that I can't manage through strategic distancing."
"Why not?" Eli asked, and it was a genuinely curious question, not a challenge.
"Because it compromises judgment," I said. "Because it makes decision-making unclear. Because it's a liability to the project."
"Or," Eli said, "it could enhance the project. Because we clearly have complementary ways of approaching problems, and attraction is just another way we're connecting."
"Attraction isn't professional," I said.
"No," Eli said. "It's not. But it's not unprofessional either. It's just human. And pretending we're only professional might actually be the thing that compromises the project. Because we'd both be expending energy managing the attraction instead of directing it into the work."
"That's not how this works," I said. "That's not how I work."
"I know," Eli said. "That's why you're sitting here telling me you're not attracted to me even though we both know you are. That's you maintaining control. That's you protecting yourself."
He was absolutely right, which was the problem.
"I can't afford to not maintain control," I said. "Not with this project. Not with anything."
"You could if you trusted the outcome enough," Eli said. "If you believed that letting go wouldn't cause everything to fall apart."
"That's naive," I said.
"Maybe," Eli said. "Or maybe it's just faith. And maybe you're scared of faith because it means admitting you can't control everything by yourself."
I stood up because I needed distance. The editing suite suddenly felt too small, and Eli was too close, and I was too aware of every detail about him.
"I'm going to grab coffee," I said. "I'll be back in twenty minutes."
"Okay," Eli said, and he didn't try to stop me. "But Adrian? Running away doesn't change what you're feeling. It just postpones it."
I left because he was right, and that was worse than if he'd been wrong.
By Thursday, I'd tried to rebuild the professional distance. I suggested separate working sessions. I proposed that we divide the project into strategy components and creative components and work in parallel rather than together.
Eli smiled at that.
"You can't actually mean that," he said. "Because we both know this campaign only works because we're working together. Dividing it would compromise the outcome."
"It would maintain professionalism," I said.
"It would make you more comfortable," Eli said. "But it wouldn't be better for the work."
He was right. We'd proven over two weeks that collaboration was what made this campaign exceptional. Splitting it would diminish the vision.
"I don't know how to do this," I said finally. "I don't know how to work closely with someone I'm... aware of in that way. How to maintain judgment when there's attraction."
"You're already doing it," Eli said. "You've been doing it for two weeks. You're just now acknowledging it instead of pretending it doesn't exist."
"Acknowledgment doesn't solve the problem," I said.
"No," Eli said. "But denial was never going to either. At least now you're working with the actual situation instead of an illusion of professional distance."
By Friday, I'd accepted that I couldn't maintain the illusion of professional-only interaction. Something had shifted in how I was experiencing Eli, and pretending otherwise was just creating cognitive dissonance.
I could still maintain professionalism. I could still make good decisions. I could still deliver a breakthrough campaign.
But I was going to have to do it while acknowledging that I was attracted to my collaborator and somehow continuing to function despite that.
Which meant I needed to actually be honest with myself about what that attraction meant.
By Saturday morning, I still hadn't figured it out.
The Westbrook campaign reached its production peak in the third week.We had eight patient stories completed. The media buy was finalized. The strategic rollout schedule was locked. Everything we'd built was coming together into something that felt genuinely breakthrough-level.And I was increasingly unable to separate my professional experience of Eli from my personal experience of him.We were in a constant state of collaboration. Production reviews. Strategy refinement. Client updates. Media placement discussions. All of it required us to be in close proximity, sharing screens, discussing creative details, making rapid decisions that only worked because we'd developed a kind of shorthand with each other.The attraction was becoming background noise—still present, but something I'd integrated into the working dynamic rather than something I was fighting against.Until Wednesday afternoon, when everything shifted.We were reviewing final media placement options. Eli was sitting close
By the second week, I was noticing things about Eli that had nothing to do with professional collaboration.The way he moved his hands when he was explaining a concept he was passionate about. The particular quality of his silence when he was thinking deeply. The curve of his neck when he leaned over laptop screens to review footage.These observations were not helpful. They were actively detrimental to my ability to maintain professional boundaries.The problem was that noticing these things made it impossible to dismiss him as just a creative person I was collaborating with. He was becoming a person. A complicated, brilliant, infuriatingly compassionate person who was systematically dismantling my carefully constructed understanding of myself."You're staring," Eli said without looking up from his laptop during our Monday morning production review."I'm not," I said, which was a lie. I was definitely staring. I'd been staring for approximately forty-five seconds while watching him m
The first week of actual campaign execution was controlled chaos.We had the Westbrook team demanding updates. We had our internal production team asking clarifying questions about resource allocation. We had a ticking clock and the weight of a six-figure contract hanging over every decision.Eli was handling the casting for the authentic patient stories. I was handling the media production framework and the strategic positioning rollout.We were supposed to be operating in parallel. Instead, I kept noticing that I was waiting for his input before finalizing decisions. Not because I needed his permission, but because what he thought actually mattered to the outcome.This was new.The problem surfaced on a Thursday afternoon.The production team had filmed the first authentic patient story—a woman talking about her experience with chronic pain, her fear about medication, her journey to trusting Westbrook. It was raw. It was emotional. It was absolutely not what I had expected when I'd
The problem with Eli's approach is that he made it impossible to dismiss him as just a creative person with impractical ideas.By Wednesday, he'd articulated his emotional storytelling framework with enough structure that I couldn't argue it was completely unstrategic. It still prioritized authenticity over control, but he'd built a compelling case for why that wasn't actually a weakness—it was a different kind of strength.Which meant I had to rebuild my dismissal of him. And I wasn't sure I wanted to."Here's my concern," I said in our working session, pulling up market research. "Emotional authenticity is inconsistent. It depends on who's telling the story, the quality of the casting, the production values, the media placement. You can't control all those variables.""That's the entire point," Eli said, and he was frustratingly patient. "You can't control them. But you can influence them. You can create conditions where authenticity is more likely to emerge.""That's not a strategy
The Westbrook strategic briefing room became our second office by Tuesday.I'd laid out my market analysis across three whiteboards: competitive positioning, market gaps, consumer pain points, demographic breakdowns. Everything quantified. Everything structured. Everything pointing to a clear strategic direction: position Westbrook not as another pharmaceutical option but as the humane choice in healthcare.It was solid work. Defensible work. The kind of work that would win pitches and deliver results.Eli walked in, looked at the whiteboards, and didn't say anything for a full minute. He just stood there, studying my framework like he was reading something I hadn't actually written."This is good," he finally said, which should have been satisfying but somehow felt like he was about to follow it with a "but.""But?" I said, because I know how people work, and the tone in his voice suggested there absolutely was a but."But you're missing the story," he said, turning to look at me. "Y
-ADRIAN POV-I've built my career on the principle that control is everything.It's the only thing that separates the people who succeed from the people who get swept away by circumstance and emotion. Control is knowing exactly what will happen before it happens. Control is building systems that work regardless of external chaos. Control is keeping the world at arm's length so nothing can touch what I've carefully constructed.And I'm very, very good at control.Which is why the assignment Marcus just handed me is simultaneously the most strategic opportunity of my career and the most genuinely irritating thing that's happened to me in months."The Westbrook pharmaceutical account," Marcus said, sliding the folder across his desk. "Major rebranding initiative. They want new strategy, new creative direction, new messaging. Fresh perspective on an established brand. Fifty-thousand-dollar retainer. If we nail this, they're talking year-long contract.""I can do this," I said immediately.







