The Westbrook strategic briefing room became our second office by Tuesday.I'd laid out my market analysis across three whiteboards: competitive positioning, market gaps, consumer pain points, demographic breakdowns. Everything quantified. Everything structured. Everything pointing to a clear strategic direction: position Westbrook not as another pharmaceutical option but as the humane choice in healthcare.It was solid work. Defensible work. The kind of work that would win pitches and deliver results.Eli walked in, looked at the whiteboards, and didn't say anything for a full minute. He just stood there, studying my framework like he was reading something I hadn't actually written."This is good," he finally said, which should have been satisfying but somehow felt like he was about to follow it with a "but.""But?" I said, because I know how people work, and the tone in his voice suggested there absolutely was a but."But you're missing the story," he said, turning to look at me. "Y
Last Updated : 2026-01-08 Read more