When Does Kindle Paperwhite Go On Sale For Prime Day?

I’ve been tracking Amazon Prime Day deals for years, especially for Kindle devices. The Kindle Paperwhite usually goes on sale during Prime Day, which typically happens in mid-July, though Amazon has occasionally held a second Prime Day event in October. The discounts can be pretty substantial, often knocking 20-30% off the regular price. I remember last year’s sale started right at midnight on the first day of Prime Day and lasted the full 48 hours. If you’re eyeing a Paperwhite, I’d recommend setting a price alert or checking Amazon’s deals page a week or two before Prime Day. They sometimes tease upcoming discounts, and the Paperwhite is a frequent highlight. Also, keep an eye out for bundle deals—last year, they threw in a free cover or three months of Kindle Unlimited with the purchase.

As someone who’s obsessed with e-readers and their sales cycles, I can confirm the Kindle Paperwhite is almost always part of Amazon’s Prime Day promotions. Prime Day usually lands in July, but Amazon has experimented with fall versions too, like October 2023. The Paperwhite’s discount varies—sometimes it’s a straight price cut, other times it’s bundled with extras like Kindle Unlimited or a protective case. Last year, the 16GB ad-supported model dropped to $119, down from $169.

What’s interesting is how Amazon times these sales. The best deals often go live at the very start of Prime Day, but they’ve also been known to stagger them. I’ve seen lightning deals pop up randomly during the event, so it pays to check frequently. If you’re not a Prime member, consider signing up for a free trial just before the sale—you’ll need it to access the discounts. Also, don’t sleep on refurbished models during Prime Day; they sometimes get even steeper markdowns with the same warranty.

One pro tip: Follow Amazon’s official social media accounts or enable notifications in the app. They often drop hints about upcoming deals, and the Paperwhite is usually teased ahead of time. If you miss the Prime Day sale, Black Friday is another solid bet for Kindle discounts, though the savings might not be as deep.

I’ve bought three Kindle Paperwhites over the years, always during sales, and Prime Day is hands-down the best time to snag one. The discounts are reliable—usually around $40-$50 off—and the timing is predictable. Prime Day falls in July most years, though Amazon threw a curveball in 2022 with an October event. The sale lasts two days, but the Paperwhite deals don’t always stick around for the full duration. I learned that the hard way when I waited too long and missed out on the 2021 discount.

What’s cool is how Amazon sometimes pairs the sale with other perks. Last year, they offered a trade-in bonus for old Kindles, stacking with the Prime Day price cut. If you’re planning to upgrade, that’s worth looking into. Also, keep an eye on the Kids’ version of the Paperwhite—it’s the same hardware but comes with a cover and no ads, and it often gets the same discount as the regular model. The only catch is the color options are limited.

If you’re not in a hurry, it’s smart to compare the Prime Day deal with Black Friday. The savings are usually similar, but Prime Day tends to have more bundle options. Either way, don’t hesitate if you see a good price—these sales move fast, and the popular configurations sell out quick.