How To Write Great Leads For Marketing?

2025-11-11 11:56:34 37

5 Answers

Kieran
Kieran
2025-11-13 15:24:51
Early in my career, I obsessed over David Ogilvy's famous Rolls-Royce lead ('At 60 miles an hour...') and realized brilliance lies in precision. Now I collect standout examples like a magpie—the way Glossier's 'Skin first, makeup second' immediately aligned with their audience's self-image. My current experiment involves using deliberate grammatical imperfections to sound human ('Yeah, we know—another email about socks. But hear us out...'). Sometimes breaking 'rules' creates the most relatable hooks.
Wyatt
Wyatt
2025-11-15 16:26:22
Watching my teenage niece scroll through TikTok taught me more about leads than any marketing course. Gen Z responds to leads that feel like inside jokes—hyper-niche references with zero explanation. I adapted this by crafting leads that assume camaraderie ('For those who still judge books by their covers—literally'). The second secret? Borrowing musical rhythm. A lead should have a cadence you'd enjoy saying aloud, like Patagonia's 'Don't buy this jacket'—it sticks because it dances.
Vera
Vera
2025-11-15 23:02:26
You know that split-second decision when someone scrolls past your content? That's where leads earn their keep. I geek out over analyzing viral hooks—like how Wendy's Twitter roasts or Duolingo's unhinged TikTok captions work because they subvert expectations. My go-to formula: disrupt normalcy with something absurdly specific ('Dear overthinkers who rehearse pizza orders') or use time-sensitive language ('Before you close this tab...'). The key is writing like you're interrupting someone's train of thought with something too intriguing to ignore.
Ian
Ian
2025-11-16 00:24:51
Nothing hooks a reader faster than a lead that feels personal and urgent. I've spent years dissecting what makes opening lines work, and it's all about emotional resonance. Take Apple's 'Think Different' campaign—it didn't start with specs; it celebrated rebels and dreamers. My favorite trick is to frame the lead as an unanswered question the audience didn't realize they had. Like a novel's first chapter, you want that delicious tension between curiosity and satisfaction.

Recently, I tested leads for a bookstore campaign by writing three versions: one focused on scarcity ('Only 3 left!'), one on exclusivity ('For voracious readers only'), and one that tapped nostalgia ('Remember the smell of your first book?'). The nostalgia angle outperformed others by 40%. Great leads aren't about what you sell—they're about the stories your customers want to tell themselves.
Bella
Bella
2025-11-16 16:21:45
A mentor once told me that great leads are like fishing lures—they should shimmer differently depending on the light. For B2B tech, I'll start with startling stats ('83% of CEOs regret last year's software choice'). For lifestyle brands, I lean into sensory details ('That first sip of iced coffee on a humid morning'). What never fails? Borrowing techniques from mystery novels—drop a partial revelation that demands completion ('They told her it wouldn't work... until Tuesday').
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