The main character in 'It Was Always You' is Emma, a relatable and deeply human protagonist who stumbles through love, life, and self-discovery in a way that feels refreshingly real. What I love about her is how flawed yet endearing she is—she’s not some idealized romantic lead, but someone who makes mistakes, overthinks everything, and occasionally says the wrong thing at the wrong time. Her journey from awkward uncertainty to embracing her feelings is messy and heartfelt, which makes her easy to root for. The story’s charm really hinges on how genuine her emotions come across, especially when she’s grappling with the chaos of realizing her childhood friend might actually be 'the one.'
Emma’s dynamic with the other characters, especially Jake (the love interest), is what gives the story its pulse. Their banter feels natural, loaded with inside jokes and unresolved tension that’s been simmering for years. Jake isn’t just a cardboard-cutout romantic foil either; he’s got his own quirks and vulnerabilities, which makes their relationship feel balanced. The supporting cast—like Emma’s sarcastic best friend or her meddling but well-meaning family—add layers to her world, making it feel lived-in. If you’ve ever had a 'what if' person in your life, Emma’s story will hit close to home. It’s one of those books where you finish the last page and immediately miss the characters, like saying goodbye to friends.