The Sweetest Revenge
On Twitter, the trending topics were completely dominated by the show.
There were several reasons for the explosive popularity. First, the format was fresh. It was the very first reality show broadcast live in real time.
Even people who normally had no interest in dating shows tuned in. They were all curious to see how it looked. If the content was engaging, followers were guaranteed. Without a doubt, most viewers were already hooked.
Every guest already had a sizable following, and with the addition of Sam, a top movie actor, how could the show not go viral?
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