Who Is The Author Of Excitable Edgar?

2025-12-04 01:33:49 162
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4 Answers

Jack
Jack
2025-12-05 17:43:22
Edgar’s from a John Lewis ad, so no traditional author—just a bunch of talented creatives. But hey, if you liked his energy, try 'How to Train Your Dragon'. Different vibe, same fiery charm!
Riley
Riley
2025-12-06 05:09:27
Wait, you mean the little dragon from that John Lewis ad? Yeah, Edgar doesn’t have an 'author' in the usual way—he was dreamed up by a whole team of ad folks for the 2019 Christmas campaign. But if you’re after something similar in book form, check out 'Zog' by Julia Donaldson. It’s about another clumsy dragon learning to fit in, and it has that same heartwarming vibe. Edgar’s story feels like it could’ve been a picture book, honestly!
Elijah
Elijah
2025-12-07 12:46:59
I got curious about Edgar too after seeing that ad on repeat during the holidays! While there’s no singular author, the creative process behind him fascinates me. The team at adam&eveDDB worked with illustrators and animators to give Edgar his personality—those frustrated puffs of smoke when he can’t control his fire? Pure genius. It’s a reminder how collaborative character creation can be. If you love Edgar’s design, look up the work of studios like Aardman or Pixar; their creature designs have a similar knack for mixing whimsy and emotional depth. Edgar’s story might be short, but it’s stuck with me longer than some full-length novels.
Sawyer
Sawyer
2025-12-07 17:25:02
Oh, Excitable Edgar! That adorable, fire-breathing dragon from the John Lewis Christmas ad stole my heart the moment I first saw him. The author behind this lovable character isn't a single person in the traditional sense—it was actually created by the creative team at John Lewis & Partners and their advertising agency, adam&eveDDB, for their 2019 holiday campaign. The story was brought to life through animation, and while there isn't a 'book author' per se, the character's charm feels like it leapt straight out of a children's storybook. The ad's narrative, with Edgar accidentally causing chaos before finding his place, has that timeless warmth of classic tales like 'The Snowman' or 'The Gruffalo'. It's one of those rare cases where advertising and storytelling blur into something magical.

I love how Edgar's design feels like a mix of classic dragon lore and modern, relatable emotions—his big eyes and floppy ears make him instantly endearing. The way the campaign unfolded, with merchandise, storybooks, and even a charity partnership, shows how powerful a well-crafted character can be. It makes me wish there were more standalone stories about Edgar!
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