What Is The Most Famous Booktok Book?

Okay, listen. If you’ve spent any time on BookTok, especially the romance side, you know the answer to this: “It Ends with Us” by Colleen Hoover. It’s not just a book; it’s an emotional experience. The hype was absolutely insane — you couldn’t scroll for more than five seconds without seeing someone crying over Lily Bloom, quoting Ryle’s infamous lines, or passionately defending Atlas. The novel exploded on TikTok in 2021 and hasn’t really left since. Hoover's storytelling, which blends romance with emotional trauma and domestic abuse themes, really hit people in a visceral way. And that emotional resonance? That’s what makes a BookTok hit. People were sharing their stories, their tears, their annotated copies — and that cover? The pink petals? It became iconic.

The TikTok algorithm absolutely ate up the reactions. There were reaction videos, dramatic readings, skits reenacting scenes, and endless debates over the sequel. Honestly, “It Ends with Us” is probably the reason half of us even got on BookTok in the first place. It also triggered a massive trend of CoHo books dominating shelves and charts. For months, you couldn’t walk into a bookstore without seeing “BookTok made me buy it” stickers plastered over her books.

Yes, there’s discourse. Some readers feel it oversimplifies trauma or that the writing isn’t groundbreaking — and hey, fair. But you can’t deny the cultural impact. Everyone had an opinion. Everyone was talking. That’s the power of BookTok — it doesn’t just sell books, it creates conversation, obsession, and community.

So while there are plenty of other viral books (shoutout to “The Song of Achilles,” “A Court of Thorns and Roses,” and “Verity”), nothing had the chokehold like “It Ends with Us.” Whether you love it or hate it, it’s undeniably the most famous BookTok book to date.

From a YA fantasy angle, the most famous BookTok book has to be “A Court of Thorns and Roses” by Sarah J. Maas, often abbreviated as ACOTAR. BookTok has catapulted this series into a whole other level of fandom. And while it was already well-known before TikTok, the platform gave it a second life, introducing it to a whole new generation of readers who now can’t stop posting fan art, shipping characters, and ranking the Bat Boys.

What makes ACOTAR such a sensation on BookTok isn’t just the world-building or the steamy romance (though let’s be real, that helped a lot), it’s the way the series becomes a gateway drug into adult fantasy romance. Feyre and Rhysand’s story hits all the right notes for TikTok readers: enemies-to-lovers, magical trials, found family, and trauma recovery arcs — basically everything the algorithm rewards. There are thousands of videos recommending the series, breaking down the courts of Prythian, and explaining why Chapter 55 is forever seared into the BookTok brain.

ACOTAR content has also sparked tons of niche trends: cosplay, bookish merch, fan edits, and even people trying to make their own “Velaris-inspired” outfits. It’s a whole aesthetic now. Even non-readers know it from scrolling enough.

While books like “It Ends with Us” dominate the romance sphere, in the fantasy corner of BookTok, ACOTAR reigns supreme. It’s more than a book — it’s a whole fandom and a lifestyle.

Oh, easy. The book you see literally everywhere on BookTok? “The Seven Husbands of Evelyn Hugo” by Taylor Jenkins Reid. You’ll be scrolling through outfit transitions, boom — someone’s sobbing over Evelyn and Celia. Recipe video? Suddenly a quote about Hollywood secrets. It’s that kind of viral.

What makes this book so perfect for TikTok is it’s emotional but also super aesthetic. The green cover? The old Hollywood vibes? The drama? Chef’s kiss. Plus, the story is told like a memoir, with this wild life story that unfolds through marriages, scandal, and actual heartbreak. People love showing their annotated copies or reacting to the twist (no spoilers, but yeah, it gets ya).

Also, it’s very “if you liked Daisy Jones, read this” — and TikTok loves that kind of recommendation. It’s a gateway book for people getting back into reading, and it has that bittersweet sadness that TikTok can’t get enough of.

So yeah, if I had to name one that BookTok won’t shut up about (in a good way), it’s Evelyn Hugo. Drama, tears, romance, glam — perfect for 60-second videos and emotional damage.

Best BookTok book? Hands down: “Verity” by Colleen Hoover. It’s dark, twisty, and 100% unputdownable. People post wild reaction vids, like jaw-on-the-floor TikToks after that ending. No spoilers, but trust — it’s a mind-bender. It’s all over “#booktokthrillers” and blew up with readers who normally don’t read. Plus, it’s short, spicy, and makes you question EVERYTHING. There’s even drama over the ending being real vs. fake. Like?? TikTok lives for chaos. So yeah, if you’re into fast-paced, morally messy, can’t-look-away reads — Verity is the one.