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What Does MV Stand For In Music Videos?

2026-06-02 14:24:13

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3 Answers

Bryce

A while ago, I got into K-pop and often heard people talking about ‘MV’s when they were discussing music videos for certain songs. Later, I realized that ‘MV’ literally stands for ‘music video’. It’s often used in industries such as K-pop and J-pop. Of course, music videos are not just songs with images. They are mini-movies. For example, the music video for BTS’s ‘Blood Sweat & Tears’ is very different from BTS’s other music videos. Also, the music video for Taylor Swift’s ‘Blank Space’ is very different from her other music videos. I also love how some music videos are even used to tell the story of an entire album.

These days, music videos have evolved so much from simple performance tapes. Many directors, including Dave Meyers and Hwang Soo-ah, work with artists to create masterpieces in music videos. The budgets for these MVs are rising and some of them even reach millions of dollars. For example, BLACKPINK’s ‘How You Like That’ was made with a huge budget and it looks more like a superhero movie than a music video. MVs have so much drama in 4 minutes that sometimes I even prefer to watch music videos over TV shows.

2026-06-03

Paige

For my own teaching of high school media studies, one thing I have noticed that my students get wrong is that they seemingly confuse the term of ‘MV’ with that of a ‘lyric video’. In simple terms, MV stands for ‘music video’ (a term which itself belies the depth of the term). But what I mean by this is that the term of ‘MV’ refers to a cultural artifact. A great example of this would be the Michael Jackson short for ‘Thriller’. Released in 1982, this 14 minute short for ‘Thriller’ is a pioneering work that redefined the notion of the MV.

What I find most interesting about MVs is the way regional music scenes can use them differently. K-pop music videos can function as teasers for an artist’s comeback, stuffed to the brim with symbolism. A floral arrangement in a TXT MV, for example, might have some sort of deeper meaning. Hip-hop MVs on the other hand are generally a flex for an artist’s lifestyle. For example, Travis Scott’s “SICKO MODE” is basically a 3D representation of the artist’s life. Indie artists also use MVs to “punch above their weight” in terms of production value. Recall Tame Impala’s trippy “The Less I Know the Better” MV for example. It’s a pretty fascinating form of media, and my favorite thing to analyze for homework.

2026-06-04

Clara

Music video = MV. Until recently, I had always just called those “videos” (e.g. “MTV videos” [from the 80s]) but now MVs include anime openings and most J-rock videos. Weird how language evolves. And I’ve even started spreading it to other areas (e.g. “Check out the new MV!”).

As for what an MV can be, it’s really up to the artist. Usually, we get a straight up performance video. Sometimes there’s even a full story behind it. Ariana Grande recently dropped a brilliant thank u, next MV full of 2000s pop culture references, for example. And then there’s the abstract stuff – everything from a crying polar bear to a futuristic, isolated world where a woman rails against her environment. As a hybrid of musician and director, an MV can be pretty much whatever. My current obsession with music videos currently centers around how artists are incorporating AR (Augmented Reality) into their work, including the amazing MV for aespa’s Next Level, where human avatars coexist with their digital counterparts in actual real life spaces. Music videos are really the future of music – and it looks like it’s here already.

2026-06-07

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